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A'isya, Fitri (2025) Pengaruh Pengalaman Pelanggan Dan Cita Rasa Terhadap Kepuasan Pelanggan Pada Cake Boss Deltasari Indah Waru Sidoarjo. (The Influence of Customer Experience and Taste on Customer Satisfaction at Cake Boss Deltasari Indah Waru Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Abdillah, Ananta Putra (2025) Pengaruh Kualitas Pelayanan dan Experiental Marketing Terhadap Kepuasan Pelanggan Pada Feeder Wira Wiri di Daerah Bratang. (The Effect of Service Quality and Experiential Marketing on Customer Satisfaction at Feeder Wira Wiri in the Bratang Area). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Achmad, Cindy Cornelia (2025) Pengaruh Viral Marketing, Cita Rasa, dan Harga Terhadap Keputusan Pembelian Toko Bakmie Saudagar Cabang Dharmawangsa Surabaya. (The Influence of Viral Marketing, Taste, and Price on the Purchase Decisions at Bakmie Saudagar Store Dharmawangsa Branch Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Anindya, Nathania Ariyani Paramesti (2025) Pengaruh Viral Marketing, Online Customer Review, Dan Impulse Buying Terhadap Keputusan Pembelian Produk Glad2Glow di TikTok Shop Pada Remaja di Surabaya. (The Influence of Viral Marketing, Online Customer Reviews, and Impulse Buying on Purchase Decisions of Glad2Glow Products on TikTok Shop Among Teenagers in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Ardhana, Shaluna Mei (2025) Pengaruh Persepsi Nilai, Kualitas Produk, dan Inovasi Layanan terhadap Kepuasan Pengguna Selfphoto Studio – Potokita Prapen di Surabaya. (The Influence of Perceived Value, Product Quality, and Service Innovation on User Satisfaction of Selfphoto Studio – Potokita Prapen in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Aritonang, Madist Yura (2025) Pengaruh Pemasaran Digital dan Harga Tiket Terhadap Keputusan Berkunjung Dengan Customer Review Sebagai Variabel Moderat Pada Konser Sounds of Downtown Surabaya. (The Influence of Digital Marketing and Ticket Prices on Visiting Decisions with Customer Reviews as a Moderating Variable at the Sounds of Downtown Surabaya Concert). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Azis, Raden Ananda Iqbal (2025) Pengaruh Content Marketing dan Desain Produk Terhadap Keputusan Pembelian Produk Von Dutch di E-Commerce Shopee oleh Mahasiswa Surabaya. (The Influence of Content Marketing and Product Design on the Purchase Decisions of Von Dutch Products on Shopee E-Commerce by Students in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Davina, Kirana Laksmi (2025) Pengaruh Sales Promotion, Brand Image, dan Online Customer Review di Aplikasi TikTok Terhadap Keputusan Pembelian Fore Coffee Cabang BG Junction Mall Surabaya. (The Influence of Sales Promotion, Brand Image, and Online Customer Reviews on the TikTok App on the Purchase Decisions of Fore Coffee BG Junction Mall Branch Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Febianti, Intan (2025) Studi Komparasi Variabel WOM, Content Marketing, Kualitas Pelayanan dan Keputusan Berkunjung pada Klinik Gigi Omah Untu dan Klinik Gigi Silfadent Dental House Mojokerto. (Comparative Study of WOM Variables, Content Marketing, Service Quality, and Visit Decision at Omah Untu Dental Clinic and Silfadent Dental House Mojokerto). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Fidiastuti, Yulia Purni (2025) Pengaruh Product Quality, Price, dan Omnichannel Terhadap Keputusan Pembelian Minuman Kopi Pada Starling "Seraya Sepakat" Di Surabaya. (The Influence of Product Quality, Price, and Omnichannel on Coffee Beverage Purchase Decisions at Starling "Seraya Sepakat" in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Firanda, Mireya (2025) Pengaruh Excellent Service Quality, Food Quality, dan Restaurant Atmosphere Terhadap Customer Satisfaction Restoran Haidilao Hot Pot Pakuwon Trade Center Surabaya. (The Influence of Excellent Service Quality, Food Quality, and Restaurant Atmosphere on Customer Satisfaction at Haidilao Hot Pot Restaurant Pakuwon Trade Center Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Hariris, Kenza Bisri (2025) Pengaruh Word of Mouth dan Brand Image Terhadap Minat Konsumen di Elfast English Course Kampung Inggris Pare. (The Influence of Word of Mouth and Brand Image on Consumer Interest at Elfast English Course, Kampung Inggris Pare). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Hildana, Azaida Anggun (2025) Pengaruh Promosi Online, Green Marketing, Daya Tarik, Terhadap Kepuasan Pengunjung Di Edu Wisata LontarSewu Gresik. (The Influence of Online Promotion, Green Marketing, and Appeal on Visitor Satisfaction at Edu Wisata LontarSewu Gresik). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Husna, Athiyyatul (2025) Pengaruh AIDA (Attention, Interest, Desire, Action) Terhadap Kepuasan Online Shopping di Shopee. (The Influence of AIDA (Attention, Interest, Desire, Action) on Online Shopping Satisfaction on Shopee). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Indrawan, Edrick (2025) Pengaruh Kualitas Layanan, Kualitas Produk, dan Sales Promotion terhadap Kepuasan Pelanggan Shell Prapen Surabaya. (The Effect of Service Quality, Product Quality, and Sales Promotion on Customer Satisfaction at Shell Prapen Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Kurniawati, Octa Putri (2025) Pengaruh Desain Produk, Cita Rasa, Dan Higienitas Terhadap Keputusan Pembelian Produk Mixue Surabaya. (The Influence of Product Design, Taste, and Hygiene on the Purchase Decision of Mixue Products in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Lestari, Ayu Sri (2025) Pengaruh Pemasaran Digital dan Lifestyle Terhadap Keputusan Pembelian Produk Fashion di Marketplace Tokopedia pada Generasi Milenial. (The Influence of Digital Marketing and Lifestyle on Fashion Product Purchase Decisions in the Tokopedia Marketplace among the Millennial Generation). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Madinah, Cantika Al (2025) Pengaruh Influencer Marketing, Dan Flash Sale Promotion, Terhadap Impulsive Buying Behavior Dengan Hedonic Shopping Motivation Sebagai Variabel Moderasi Produk Fashion Pada Pengguna Tiktok Shop Generasi Z di Surabaya. (The Influence of Influencer Marketing and Flash Sale Promotion on Impulsive Buying Behavior with Hedonic Shopping Motivation as a Moderating Variable for Fashion Products on TikTok Shop Users of Generation Z in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Mafrudho, Hanim (2025) Pengaruh Perceived Quality, Perceived Value, dan Brand Personality Terhadap Keputusan Pembelian Produk Iphone di Kota Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Maharani, Devina Yulia (2025) Pengaruh Social Media Marketing, Electronic Word of Mouth, dan Potongan Harga Terhadap Impulse Buying Produk Hijab Lafiye Pada Aplikasi TikTok. (The Influence of Social Media Marketing, Electronic Word of Mouth, and Discounts on Impulse Buying of Lafiye Hijab Products on the TikTok Application). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Maulydia, Ananda Salsabilla Putri (2025) Pengaruh Price Perception, Brand image, dan Store Atmosphere terhadap Keputusan Pembelian McDonald’s di Kota Surabaya Timur. (The Influence of Price Perception, Brand Image, and Store Atmosphere on McDonald’s Purchase Decisions in East Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Nanda, Septi Calista (2025) Pengaruh Relationship Marketing, Fasilitas, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Komunitas Coffee and Space Surabaya Pada Kalangan Mahasiswa di Surabaya. (The Influence of Relationship Marketing, Facilities, and Service Quality on Customer Satisfaction of the Coffee and Space Community in Surabaya Among Students in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Nastiti, Dewanti (2025) Pengaruh Consumer Animosity dan Consumer Ethnocentrism Terhadap Keputusan Pembelian di Starbucks Kota Surabaya Akibat Konflik Palestina-Israel. (The Influence of Consumer Animosity and Consumer Ethnocentrism on Purchase Decisions at Starbucks in Surabaya City Due to the Palestine-Israel Conflict). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Ni'mah, Abiyyah Dyastiningrum (2025) Pengaruh Online Customer Review, Store Atmosphere, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Gen Z Surabaya Timur Pada Brain Coffee Surabaya. (The Influence of Online Customer Reviews, Store Atmosphere, and Service Quality on the Satisfaction of Gen Z Consumers in East Surabaya at Brain Coffee Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Nisa, Adinda Putri (2025) Pengaruh Citra Merek dan Keragaman Produk Terhadap Keputusan Pembelian Pada Sepeda Motor Listrik Di Dealer Honda Surabaya. (The Influence of Brand Image and Product Variety on Purchase Decisions for Electric Motorcycles at Honda Dealerships in Surabaya). Undergraduate thesis, Universitas17 Agustus 1945 Surabaya.
Olivia, Prisca (2025) Analisis Perencanaan Persediaan Bahan Baku dengan Metode MRP (Material Requirement Planning) dalam Usaha Efisiensi Biaya pada Hijab Pastella Indonesia di Pasuruan. (Analysis of Raw Material Inventory Planning with the MRP (Material Requirement Planning) Method in Cost Efficiency Efforts at Hijab Pastella Indonesia in Pasuruan). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Pramudito, Karunia Hanantyo (2025) Analisis Pengaruh Going-Rate Pricing, Consumer Behavior, Experiential Marketing Terhadap Keputusan Pembelian Kopi Keliling “Kopi Kelana” Di Kota Surabaya. (Analysis of the Influence of Going-Rate Pricing, Consumer Behavior, Experiential Marketing on the Purchasing Decisions of Mobile Coffee “Kopi Kelana” in Surabaya City). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Pramudya, Gregorius Gusti Yuka (2025) Pengaruh Sosial Media, Relationship Marketing, dan Brand Image Terhadap Keputusan Pembelian Cafe Pastor Gereja St. Maria Tak Bercela Surabaya. (The Influence of Social Media, Relationship Marketing, and Brand Image on the Purchase Decisions of Cafe Pastor at the Church of St. Maria Tak Bercela Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Prastyo, Indah Wahyu (2025) Pengaruh Customer Relationship Marketing (CRM), Word of Mouth (WoM) Dan Experiental Marketing Terhadap Keputusan Membeli Kopi Jalanan Indonesia (Kojain) Cabang Peterongan Kabupaten Jombang. (The Influence of Customer Relationship Marketing (CRM), Word of Mouth (WoM), and Experiential Marketing on Purchasing Decisions of Indonesian Street Coffee (Kojain) Peterongan Branch, Jombang Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Prayoga, Erico Surya (2025) Pengaruh Brand Image Dan Konten Marketing Terhadap Keputusan Pembelian Interior Pada Idee Projects. (The Influence of Brand Image and Marketing Content on Interior Purchase Decisions at Idee Projects). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Putri, Dwi Adianti Tasya (2025) Pengaruh Experiential Marketing, Kualitas Pelayanan, dan Fasilitas Terhadap Keputusan Pembelian D'Coffee Cup Ngagel Surabaya. (The Influence of Experiential Marketing, Service Quality, and Facilities on the Purchase Decision of D'Coffee Cup Ngagel Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Putri, Nabella Mutiara (2025) Pengaruh Self Efficacy dan Personal Attitude terhadap Minat Berwirausaha Pada Generasi Z di Kota Surabaya Utara. (The Influence of Self-Efficacy and Personal Attitude on Entrepreneurial Interest Among Generation Z in North Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Rachela, Angelica (2025) Analisis Komparasi Harga, Kualitas Pelayanan, dan Loyalitas Pelanggan pada Cafe "Ruang Kopi" dan Cafe "De'Ale Sidoarjo. (Comparative Analysis of Price, Service Quality, and Customer Loyalty at 'Ruang Kopi' Cafe and 'De'Ale Sidoarjo' Cafe). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Rahmatullah, Danar Bagus Setiawan (2025) Pengaruh Celebrity Endorser, Social Media Marketing, dan Konten Review Terhadap Keputusan Pembelian Produk Skincare Kahf Di E Commerce Shopee Di Kalangan Gen Z Kota Surabaya Timur. (The Influence of Celebrity Endorsers, Social Media Marketing, and Review Content on Skincare Product Purchase Decisions of Kahf on Shopee E-Commerce Among Gen Z in East Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Rahmawati, Deavita Lusi (2025) Pengaruh Personal Branding Agen, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Skincare Can Beauty Pada Agen Can Beauty Official Gresik. (The Influence of Agent Personal Branding, Product Quality, and Brand Image on Skincare Purchase Decisions at Can Beauty Agents of Can Beauty Official Gresik). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Ramadhani, Novita Putri (2025) Pengaruh Gaya Hidup dan Trend Fashion Terhadap Keputusan Pembelian Pada Produk Fashion My Style di Royal Plaza Surabaya. (The Influence of Lifestyle and Fashion Trends on Purchase Decisions of My Style Fashion Products at Royal Plaza Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Reviandany, Noormalitasari Prastity (2025) Pengaruh Harga, Kualitas Produk, dan Promosi Media Sosial Terhadap Kepuasan Konsumen Pengguna STDS PhotoBox di Cafe Yoikona 2.0 Surabaya. (The Influence of Price, Product Quality, and Social Media Promotion on Consumer Satisfaction of STDS PhotoBox Users at Cafe Yoikona 2.0 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Satria, Hanif (2025) Pengaruh Kualitas Layanan, Kemudahan Penggunaan dan Promosi terhadap Kepuasan Pengguna GrabFood di Surabaya Selatan. (The Influence of Service Quality, Ease of Use, and Promotion on GrabFood User Satisfaction in South Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Sepialita, Tiara (2025) Pengaruh Green Tourism, Social Proof dan Destination Image terhadap Keputusan Berkunjung ke Jolotundo Glamping & Edu Park Kabupaten Nganjuk. (The Influence of Green Tourism, Social Proof, and Destination Image on the Decision to Visit Jolotundo Glamping & Edu Park in Nganjuk Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Styanty, Vara Ayu Shafa (2025) “Pengaruh Pengetahuan Kewirausahaan, Self-Efficacy dan Lingkungan Keluarga Terhadap Keputusan Berwirausaha Pada Wirausaha Muda Di Pasar Kodam Brawijaya, Surabaya”. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Sunarti, Sunarti (2025) Pengaruh Store Atmosphere, Lokasi dan Kualitas Pelayanan Terhadap Keputusan Berkunjung Pada Warkop Sedulur Tunggal Kopi (STK) Cabang Nginden Semolowaru Surabaya. (The Influence of Store Atmosphere, Location, and Service Quality on Visit Decisions at Warkop Sedulur Tunggal Kopi (STK) Nginden Semolowaru Branch Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Ulum, Halawatul (2025) Pengaruh Preferensi Merek, Brand Awareness dan Variasi Produk terhadap Keputusan Pembelian Marugame Udon di Tunjungan Plaza Surabaya. (The Influence of Brand Preference, Brand Awareness, and Product Variation on Marugame Udon Purchase Decisions at Tunjungan Plaza Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Utami, Trie Auliya (2025) Pengaruh Shopping Lifestyle dan Sales Promotion terhadap Impulse Buying di Uniqlo Store Tunjungan Plaza 3 Surabaya. (The Influence of Shopping Lifestyle and Sales Promotion on Impulse Buying at Uniqlo Store Tunjungan Plaza 3 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Wafiyudin, Shofiy (2025) Pengaruh Motivasi Berwirausaha Dan Pemanfaatan Media Sosial Terhadap Minat Berwirausaha Pada Generasi Z Di Kecamatan Panceng Kabupaten Gresik. (The Influence of Entrepreneurial Motivation and the Use of Social Media on Entrepreneurial Interest in Generation Z in Panceng District, Gresik Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Wahid, Nabila Naula Risya (2025) Pengaruh Daya Tarik Wisata dan User Generated Content Pada Aplikasi Tiktok Terhadap Keputusan Berkunjung Di Kota Lama Surabaya. (The Influence of Tourism Attraction and User Generated Content on the TikTok Application on Visiting Decisions in Kota Lama Surabaya). Undergraduate thesis, Universitas17 Agustus 1945 Surabaya.
Wahyudi, Tri Wulan Septi (2025) Pengaruh Content Marketing, Product Variety dan Store Atmosphere Terhadap Keputusan Pembelian Toko Kosmetik Di Envio Store Surabaya. (The Influence of Content Marketing, Product Variety, and Store Atmosphere on Purchasing Decisions at Cosmetic Stores in Envio Store Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Yanti, Amanda Arya Dwi (2025) Pengaruh Service Quality dan Customer Relationship Marketing terhadap Customer Revisit Intention di Rumah Sakit Wates Husada Balongpanggang Gresik. (The Effect of Service Quality and Customer Relationship Marketing on Customer Revisit Intention at Wates Husada Hospital Balongpanggang Gresik). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Yuliyanti, Elany Tri (2025) Pengaruh Fear of Missing Out (FoMO), Endorsement Influencer, Electronic Word of Mouth (e-WOM) di Media Sosial TikTok Terhadap Keputusan Pembelian Brand Somethinc pada Generasi Z di Surabaya Timur. (The Influence of Fear of Missing Out (FoMO), Influencer Endorsement, and Electronic Word of Mouth (e-WOM) on TikTok Social Media on Somethinc Brand Purchase Decisions among Generation Z in East Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Zafitri, Maharani Virginoni (2025) Pengaruh Live Streaming, Content Marketing dan Online Customer Review TikTok Shop Terhadap Keputusan Pembelian Produk Les Catino Pada Kalangan Mahasiswa di Kota Surabaya. (The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on TikTok Shop on the Purchase Decisions of Les Catino Products Among College Students in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Zainiyah, Alfiatus (2025) Pengaruh Co-branding dan FoMO terhadap Impulse buying Gen Z pada produk Kolaborasi Nabati dengan Girl Group Kpop Aespa di Surabaya. (The Influence of Co-branding and FoMO on Gen Z's Impulse Buying of Nabati Collaborations with Kpop Girl Group Aespa in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
