Pengaruh Green Tourism, Social Proof dan Destination Image terhadap Keputusan Berkunjung ke Jolotundo Glamping & Edu Park Kabupaten Nganjuk. (The Influence of Green Tourism, Social Proof, and Destination Image on the Decision to Visit Jolotundo Glamping & Edu Park in Nganjuk Regency).

Sepialita, Tiara (2025) Pengaruh Green Tourism, Social Proof dan Destination Image terhadap Keputusan Berkunjung ke Jolotundo Glamping & Edu Park Kabupaten Nganjuk. (The Influence of Green Tourism, Social Proof, and Destination Image on the Decision to Visit Jolotundo Glamping & Edu Park in Nganjuk Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Jolotundo Glamping & Edu Park in Nganjuk Regency is a tourism destination that adopts the concept of ecotourism. This study aims to examine the influence of Green Tourism, Social Proof, and Destination Image on the visiting decisions of tourists to Jolotundo Glamping & Edu Park. The research employs a quantitative approach with accidental sampling techniques. The population consists of all tourists who have visited Jolotundo Glamping & Edu Park; however, the exact number is unknown. Based on calculations for the minimum sample size in quantitative research, 96 respondents are required, but the researcher selected 100 respondents to obtain more representative data and to anticipate the possibility of invalid or unusable responses. Data were collected through the distribution of questionnaires both online and offline during May 2025. The data were analyzed using SPSS version 27 with multiple linear regression, including t-test, F-test, and coefficient of determination (R²). The results show that both partially and simultaneously, Green Tourism, Social Proof, and Destination Image have a significant effect on tourists’ visiting decisions, with Destination Image being the most dominant influencing variable. These findings provide guidance for managers to enhance promotional strategies, strengthen social proof, and develop a green tourism-based destination image to further increase tourist visits. This research is also expected to serve as a reference and foundation for further studies, particularly in the field of tourism marketing.

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