Wahid, Nabila Naula Risya (2025) Pengaruh Daya Tarik Wisata dan User Generated Content Pada Aplikasi Tiktok Terhadap Keputusan Berkunjung Di Kota Lama Surabaya. (The Influence of Tourism Attraction and User Generated Content on the TikTok Application on Visiting Decisions in Kota Lama Surabaya). Undergraduate thesis, Universitas17 Agustus 1945 Surabaya.
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Abstract
Kota Lama Surabaya is one of the historical tourism destinations that has experienced a significant increase in visitor numbers following the revitalization of the area. This growth is not only driven by the uniqueness of its architectural attractions and supporting facilities, but also by the dissemination of information through social media, particularly user-generated content (UGC) on the TikTok application. This study aims to examine the influence of Tourist Attractions and User-Generated Content (UGC) on TikTok toward the decision to visit Kota Lama Surabaya. This research uses a quantitative approach with non-probability sampling, specifically the quota sampling technique. The sample consists of 96 TikTok users aged 18–40 years who have visited Kota Lama Surabaya. Data were collected through online and offline questionnaires. The data were analyzed using SPSS version 26 through multiple linear regression analysis, including t-test, F-test, and the coefficient of determination (R²). The results indicate that both partially and simultaneously, Tourist Attractions and UGC have a significant influence on the decision to visit Kota Lama Surabaya. The strong appeal of the area, combined with the high exposure of visitor content on TikTok, strengthens the image of Kota Lama as an attractive historical tourism destination. This research is expected to serve as a reference for the Surabaya City Government, tourism stakeholders, visitors, and future researchers in developing digital media-based tourism promotion strategies.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Kota Lama Surabaya, Tourist Attaction, User Generated Content |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1122100065 Nabila Naula Risya Wahid |
| Date Deposited: | 04 Jun 2026 07:25 |
| Last Modified: | 04 Jun 2026 07:25 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/39500 |
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