Pengaruh Persepsi Nilai, Kualitas Produk, dan Inovasi Layanan terhadap Kepuasan Pengguna Selfphoto Studio – Potokita Prapen di Surabaya. (The Influence of Perceived Value, Product Quality, and Service Innovation on User Satisfaction of Selfphoto Studio – Potokita Prapen in Surabaya).

Ardhana, Shaluna Mei (2025) Pengaruh Persepsi Nilai, Kualitas Produk, dan Inovasi Layanan terhadap Kepuasan Pengguna Selfphoto Studio – Potokita Prapen di Surabaya. (The Influence of Perceived Value, Product Quality, and Service Innovation on User Satisfaction of Selfphoto Studio – Potokita Prapen in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Self-photo studio is a modern photography trend that is growing rapidly among the younger generation, because it offers a private, flexible, and aesthetic photo experience without the help of a photographer. One of the business actors in this field is Selfphoto Studio - Potokita Prapen Surabaya, which has attracted the attention of many users. However, customer satisfaction is not always met because of the gap between expectations and the reality of the services provided. This study aims to determine the effect of Perceived Value, Product Quality, and Service Innovation on user satisfaction at Selfphoto Studio - Potokita Prapen branch in Surabaya. This study uses a quantitative approach with data collection techniques through the distribution of E-questionnaires. The number of respondents in this study was 100 Potokita Prapen users who were selected using a purposive sampling technique. The results of the study showed that perceived value, product quality, and service innovation had a positive and significant effect on user satisfaction, both partially and simultaneously. The results of the study showed that perceived value, product quality, and service innovation had a positive and significant effect on user satisfaction, both partially and simultaneously. Among the three variables, product quality is the most dominant variable in influencing user satisfaction, indicating that aspects such as photo results, properties, and equipment quality greatly determine customer satisfaction. This finding provides implications for the management of Selfphoto Studio – Potokita to pay more attention to these factors in order to increase customer satisfaction and loyalty.

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