Mafrudho, Hanim (2025) Pengaruh Perceived Quality, Perceived Value, dan Brand Personality Terhadap Keputusan Pembelian Produk Iphone di Kota Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (2MB) |
|
Text
BAB I.pdf Restricted to Repository staff only Download (295kB) | Request a copy |
|
Text
BAB 2.pdf Restricted to Repository staff only Download (726kB) | Request a copy |
|
Text
BAB 3.pdf Restricted to Repository staff only Download (229kB) | Request a copy |
|
Text
BAB 4.pdf Restricted to Repository staff only Download (1MB) | Request a copy |
|
Text
BAB 5.pdf Restricted to Repository staff only Download (169kB) | Request a copy |
|
Text
LAMPIRAN.pdf Download (1MB) |
|
Text
SK_Lolos turnitin.pdf Download (160kB) |
|
Text
Skripsi_Turnitin.pdf Download (7MB) |
|
Text
LOA GEMAH RIPAH HANIM MAFRUDHO.pdf Download (227kB) |
|
Text
JURNAL+HANIM.pdf Download (391kB) |
|
Text
JURNAL HANIM_turnitin.docx.pdf Download (2MB) |
![[img]](http://repository.untag-sby.ac.id/40216/13/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/15/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/16/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/other.png) |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/41/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/40216/42/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/40216/44/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/40216/47/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/48/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/49/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/50/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/53/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/40216/54/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/40216/56/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/71/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/40216/74/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/40216/77/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/94/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/40216/95/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/40216/96/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/110/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/111/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/112/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/126/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/127/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/141/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/142/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/40216/143/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh perceived quality, perceived value, dan brand personality terhadap keputusan pembelian produk IPhone di Kota Surabaya. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei kepada 96 responden pengguna iPhone di Surabaya. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa perceived quality, perceived value, dan brand personality berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa persepsi kualitas produk, nilai yang dirasakan konsumen, dan kepribadian merek memainkan peran penting dalam mendorong konsumen untuk membeli produk IPhone. Implikasi penelitian ini dapat digunakan oleh perusahaan untuk merumuskan strategi pemasaran yang berfokus pada peningkatan kualitas persepsi produk, nilai manfaat bagi konsumen, dan penguatan citra kepribadian merek. Untuk analisis data, penelitian ini menggunakan uji asumsi klasik, uji regresi linier berganda, dan uji hipotesis, yang dibantu dengan SPSS versi 25. Hasil penelitian menunjukkan bahwa Pengaruh Perceived Quality, Perceived Value, dan Brand Personality memiliki pengaruh signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Hasil penelitian diharapkan dapat memberikan wawasan bagi perusahaan mengenai strategi pemasaran yang efektif untuk meningkatkan daya saing dan kepercayaan konsumen.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Perceived Quality, Perceived Value, Brand Personality, Keputusan Pembelian, Iphone, Konsumen, Surabaya |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HJ Public Finance T Technology > T Technology (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1122100071 Hanim Mafrudho |
| Date Deposited: | 14 May 2002 22:01 |
| Last Modified: | 14 May 2002 22:01 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/40216 |
Actions (login required)
 |
View Item |
