Chourulbia, Shevilla (2026) Pengaruh Influencer credibility dan Fear of Missing Ou (FoMO) terhadap keputusan pembelian produk liptint Emina Airy Surprise Tint di Tiktokshop Pada Generasi Z Surabaya. (The Influence of Influencer Credibility and Fear of Missing Out (FoMO) on Purchasing Decisions of Emina Airy Surprise Tint Lip Tint Products on Tiktokshop Among Gen Z in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The rapid developmenl Of digital technology has transformed marketing practices from conventional methods IO social media-based marketing, particularly through social commerce platforms such as TikTok Shop. Generation Z, as Ihe primary users Of TikTok, lends to be highly responsive IO Irends and recommendations delivered by public figures. However, further research is needed to examine rhe influence Of influencer credibility and Ihe psychological phenomenon Of Fear Of Missing Our (FOMO) on purchasing decisions, especially for cosmetic products such as Emina Airy Surprise Tinl Lip Tint. This study aims to analyze 'he effect Of Influencer Credibility and Fear of Missing Out (FOMO) on purchasing decisions for Emine Airy Surprise Tint Lip Tinl on TikTok Shop among Generation Z consumers in Surabaya. This study employed a quantitative approach, With data collected through questionnaires distributed IO respondents mel Ihe research criteria. The collected dala tvere analyzed using multiple linear regression analysis 'o determine rhe relationships among the research variables. The results indicate that Influencer Credibility has a pmitive and significant effect on purchasing decisions. Fear Of Missing Our (FOMO) also has a pmilive and significant effect on purchasing decisions for Emina Airy Surprise Tinl on TikTok Shop. These findings suggest that influencer credibility and Ihe psychological urge to avoid missing 'rends are important factors influencing Generation Z consumers' purchasing decisions. Marketing strategies involving credible influencers and Ihe ulilization Of trending content have proven effective in increasing consumer interest and encouraging purchase decisions. Therefore, companies should maintain collaborations Ll'i/h influencers Who possess high experlise and trustworthiness h'hile optimizing promotional slralegies Ihar create a sense of urgency among consumers.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Influencer Credibility, Fear of Missing Out (FoMO), Purchasing Decision, TikTokShop, Generation Z |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1122200078 SHEVILLA CHOURULBIA |
| Date Deposited: | 31 Aug 2026 04:40 |
| Last Modified: | 01 Oct 2026 06:08 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/48349 |
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