Nabilah, Farah (2024) Pengaruh Inovasi Produk, Promosi dan Persepsi Harga terhadap Keputusan Pembelian Produk Kuey Healthy Dessert di Kabupaten Sidoarjo. (The Influence of Product Innovation, Promotion and Price Perception on Purchase Decisions for Kuey Healthy Dessert Products in Sidoarjo Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to test whether the variables of product innovation, promotion, and price perception affect the purchase decision of Kuey Healthy Dessert products in Sidoarjo Regency with a sample size of 97 respondents. The data collection method used in by distributing questionnaires. The analysis technique needed in the study is multiple linier regression, for hypothesis testing using the Ttest, F test and Coefficient of Determination (R), then the classical assumption test consist of normality test, Multicolinerity test, and Heteroscedasticity test, besides that there is an instrument tes is validity test and reability test. The result showed that the F test simultaneously all independent variabel together had an effect on the dependent variable, namely the purchase decision. While for the result of the T lest research or partial product innovation variables have a significant and positive effect on purchasing decisions, promotional variable have a significant and positive effect on purchasing decisions and price perception variables have a significant and positive effect on purchasing decisions
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Product Innovation, Promotion, Price Perception, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000197 Farah Nabilah |
| Date Deposited: | 24 Jul 2024 03:46 |
| Last Modified: | 24 Jul 2024 07:20 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/30725 |
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