Bahari, Refero Bagas (2024) Analisis Pengaruh Kualitas Produk, Word of Mouth dan Persepsi Harga Tehadap Keputusan Pembelian pada Hisana Fried Chicken di Gedangan, Sidoarjo. (Analysis of the Influence of Product Quality, Word of Mouth and Price Perceptions on Purchasing Decisions at Hisana Fried Chicken in Gedangan, Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research aims to prove and analyze the influence of product quality, word of mouth and price perceptions on purchasing decisions for Hisana fried chicken in Gedangan Sidoarjo district. By optimizing these three variables, it is hoped that purchasing decisions for Hisana fried chicken in Gedangan Sidoarjo sub-district can increase. This research took 100 respondents from consumers who bought at the Hisana Fried Chicken outlet in Gedangan Sidoarjo subdistrict. In carrying out this research, primary data was taken using a questionnaire and the data was processed using SPSS 27. The technique used was multiple linear regression analysis. The results of the analysis findings concluded that all variables simultaneously had an influence on purchasing decisions at Hisana Fried Chicken in Gedangan Sidoarjo subdistrict were proven to be true and had a significant impact. The technique used in the research is multiple linear regression analysis. Meanwhile, the classic assumptions used are the multicollinearity test, heteroscedasticity test, and data normality test. The results of the analysis findings conclude that all variables simultaneously have a significant influence on purchasing decisions at Hisana Fried Chicken in Gedangan Sidoarjo sub-district.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Product Quality, Word of Mouth, Price Perception, Purchasing Decision, Hisana Fried chicken |
Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
Depositing User: | 1212000256 Refero Bagas Bahari |
Date Deposited: | 07 Aug 2024 04:47 |
Last Modified: | 16 Aug 2024 03:27 |
URI: | http://repository.untag-sby.ac.id/id/eprint/30385 |
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