ABDILLAH, MUHAMMAD FIQHI (2023) ANALISIS KELAYAKAN USAHA ES KRIM MIXUE DI KOTA SURABAYA. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Analisis kelayakan usaha es krim Mixue di Surabaya. penelitian ini dilaksanakan di enam gerai Mixue di Surabaya. penelitian ini bertujuan untuk menganalisis kelayakan usaha es krim Mixue di Surabaya. metode analisis yang digunakan pada penelitian ini yaitu rumus analisis biaya dan keuntungan. sementara untuk menghitung analisis kelayakan usaha, rumus yang digunakan yaitu Revenue Cost Rati (R/C), Benefit Cost Ratio (B/C), dan Return Of Invesment (ROI). Hasil penelitian menunjukkan bahwa rata-rata pendapatan pada enam gerai Mixue berikisar Rp54.000.000 s/d Rp64.000.000 perbulan. dengan biaya produksi yang dikeluarkan berkisar Rp31.000.000 s/d Rp36.000.000. biaya produksi tersebut sudah termasuk dari biaya tetap dan biaya variabel. Dari hasil analisa data, keuntungan yang diperoleh oleh enam gerai mixue berkisar Rp21.000.000 s/d Rp29.000.000. Berdasarkan perhitungan kelayakan usaha (R/C) ratio dengan rata-rata yaitu 1,76>1. (B/C) Ratio yaitu perbandingan keuntungan dengan total biaya produksi yang lebih besar dari nol yaitu memiliki rata-rata angka perbandingan 0,75>0, berdasarkan perbandingan laba dan biaya investasi diperoleh nilai ROI rata-rata sebesar 92,08%. maka dapat disimpulkan bahwa usaha es krim Mixue dapat dikatakan menguntungkan dan layak dijalankan. Kata kunci: Revenue Cost Ratio (R/C), Benefit Cos Ratio (B/C), Return Of Invesment (ROI). Pendapatan, Keuntungan.
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Pembangunan |
| Depositing User: | 1231900196 Muhammad Fiqhi Abdillah |
| Date Deposited: | 16 Jul 2026 02:50 |
| Last Modified: | 16 Jul 2026 02:50 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/27563 |
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