Adawiyyah, Putri Robiatul (2025) PENGARUH ELECTRONIC WORD OF MOUTH, CITRA DESTINASI,DAN FASILITAS WISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN LOKAL PADA PAHLAWAN STREET CENTER DI KOTA MADIUN. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk menganalisis Pengaruh Electronic Word Of Mouth, Citra Destinasi, dan Fasilitas Wisata Terhadap Keputusan Berkunjung Wisatawan Lokal Pada Pahlawan Street Center di Kota Madiun. Penelitian dilakukan untuk mengetahui seberapa besar peran informasi digital, persepsi terhadap destinasi, serta ketersediaan sarana pendukung dalam membentuk minat dan keputusan wisatawan untuk datang ke lokasi wisata tersebut. Metode penelitian menggunakan pendekatan kuantitatif dengan desain penelitian kausal. Data dikumpulkan melalui penyebaran kuesioner kepada wisatawan lokal yang pernah berkunjung ke Pahlawan Street Center. Data yang diperoleh kemudian dianalisis menggunakan uji instrumen, analisis regresi linear berganda, serta pengujian hipotesis baik secara parsial maupun simultan untuk menjawab rumusan masalah penelitian. Hasil penelitian menunjukkan bahwa Electronic Word Of Mouth berpengaruh signifikan terhadap keputusan berkunjung, citra destinasi berpengaruh signifikan terhadap keputusan berkunjung, serta fasilitas wisata juga berpengaruh signifikan terhadap keputusan berkunjung. Secara simultan, ketiga variabel tersebut terbukti memberikan pengaruh penting terhadap keputusan wisatawan lokal untuk berkunjung ke Pahlawan Street Center. Temuan ini menegaskan bahwa informasi digital, citra destinasi yang positif, serta fasilitas yang memadai menjadi faktor kunci dalam meningkatkan minat berkunjung wisatawan. Kata Kunci: Electronic Word Of Mouth, Citra Destinasi, Fasilitas Wisata, Keputusan Berkunjung
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Electronic Word Of Mouth, Citra Destinasi, Fasilitas Wisata, Keputusan Berkunjung |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212200226 Putri Robiatul Adawiyyah |
| Date Deposited: | 08 Jul 2026 01:26 |
| Last Modified: | 08 Jul 2026 01:26 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/45022 |
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