Fahira, Aishya Syahdabila (2026) Pengaruh Kredibilitas Affiliate Influencer terhadap Tingkat Kepercayaan Audiens (Studi pada Pengguna Tiktok di Desa Wadung Asri - Sidoarjo). (The Influence of Influencer Affiliate Credibility on the Level of Audience Trust (Study on TikTok Users in Wadung Asri Village, Sidoarjo)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine the influence of Influencer Affiliate Credibility on the Audience Trust Level among young women who use TikTok in Wadung Asri Village, Sidoarjo. This research is motivated by the increasing use of TikTok as a digital marketing medium through affiliate programs that utilize influencers to provide information and product recommendations to the audience. This study uses a quantitative approach with an explanatory type of research. The sampling technique used non-probability sampling with the purposive sampling method. Data was collected through the distribution of questionnaires to 100 respondents who met the research criteria. Data analysis was carried out using validity, reliability, normality, linearity, heteroscedasticity, simple linear regression, t test, and R determination coefficient with the help of SPSS version 25. The results of the study show that the Credibility of Influencer Affiliates has a positive and significant effect on the Audience Trust Level. This is evidenced by the value of the regression coefficient of 0.598 and the significance value of the t-test of 0.000 < 0.05. The determination coefficient value (R Square) of 0.421 indicates that Influencer Affiliate Credibility affects the Audience Trust Level by 42.1%, while 57.9% is influenced by other factors outside the study. These findings show that the higher the credibility of an influencer affiliate, the higher the level of audience trust in information and product recommendations conveyed through TikTok. The results of this study also support the Elaboration Likelihood Model (ELM) Theory which explains that audience trust is formed by the quality of information and the characteristics of the message source.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Influencer Affiliate Credibility, Audience Trust Level, TikTok, Influencer, Affiliate Marketing. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152200167 Aishya Syahdabila Fahira |
| Date Deposited: | 03 Nov 2026 06:50 |
| Last Modified: | 09 Nov 2026 02:18 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/46638 |
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