Ramadhan, Atha Falah (2026) Analisis Resepsi Wisatawan Keluarga terhadap Citra Agrowisata Dairyland Prigen melalui Video Reels Instagram "Semeru Educarnival" di Akun @dairyland.prigen. (Analysis of Family Tourist Receptions to the Image of Dairyland Prigen Agrotourism through the Instagram Reels Video "Semeru Educarnival" on the @dairyland.prigen Account). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
|
Text (ABSTRAK)
ABSTRAK.pdf Download (1MB) | Preview |
|
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
BAB I.pdf Restricted to Repository staff only Download (279kB) | Request a copy |
|
|
Text (BAB II)
BAB II.pdf Restricted to Repository staff only Download (249kB) | Request a copy |
|
|
Text (BAB III)
BAB III.pdf Restricted to Repository staff only Download (235kB) | Request a copy |
|
|
Text (BAB IV)
BAB IV.pdf Restricted to Repository staff only Download (656kB) | Request a copy |
|
|
Text (BAB V)
BAB V.pdf Restricted to Repository staff only Download (335kB) | Request a copy |
|
|
Text (LAMPIRAN)
LAMPIRAN.pdf Download (1MB) | Preview |
|
|
Text (SK TURNITIN SKRIPSI FISIP)
SK Turnitin Skripsi FISIP Atha Falah Ramadhan.docx-17.pdf Download (156kB) | Preview |
|
|
Text (LOA SEMAKOM)
LoA SEMAKOM 8 - Atha Falah Ramadhan.pdf Download (359kB) | Preview |
|
|
Text (SERTIF SEMAKOM)
Sertif SEMAKOM Atha Falah Ramadhan.pdf Download (322kB) | Preview |
|
|
Text (JURNAL SEMAKOM)
Jurnal SEMAKOM Atha Falah R_1152200097.pdf Restricted to Repository staff only Download (305kB) | Request a copy |
|
|
Text (TURNITIN SKRIPSI)
Turnitin Skripsi Atha Falah Ramadhan.pdf Restricted to Repository staff only Download (7MB) | Request a copy |
|
|
Text (TURNITIN JURNAL SEMAKOM)
Turnitin SEMAKOM Atha Falah R_1152200097.docx.pdf Restricted to Repository staff only Download (2MB) | Request a copy |
Abstract
This study aims to describe the reception of family tourists toward the agrotourism message of Dairyland Prigen through the Instagram Reels video “Semeru EduCarnival” on the @dairyland.prigen account, as well as to explain the social and cultural factors underlying each informant’s decoding position. The theory applied is Stuart Hall’s reception theory, encompassing the processes of encoding, decoding, and three audience reading positions dominant reading, negotiated reading, and oppositional reading. This study employs a qualitative descriptive approach with data collected through encoding observation, in-depth interviews using an informed stimulus procedure, and documentation. Informants were selected through purposive sampling based on criteria including having visited Dairyland Prigen with family members, having an active role in family tourism activities, and being willing to respond to the Reels video as a stimulus in the interview. The findings reveal that the Reels video constructs its preferred meaning through three layers the meaning of agrotourism, the meaning of entertainment and event, and the destination brand meaning. Three out of four informants occupied the negotiated reading position with different negotiation mechanisms based on their social formations. Aldric due to unfulfilled expectations toward educational content depth, Gladys due to agrotourism authenticity standards shaped by exposure to modern culture and content aesthetics, and Novi due to her priority toward educational value as a parent that separated visual enjoyment from substantive benefit. Dila occupied the dominant-hegemonic reading position because her value system prioritizing family comfort aligned fully with the video’s preferred meaning, reinforced by positive prior knowledge from a previous visit. No oppositional reading was found, indicating the video built a positive initial impression among all informants at the fundamental level, though the agrotourism identity had not been consistently communicated across all segments of family tourists.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Reception Analysis; Instagram Reels Video; Agrotourism; Family Tourists; Stuart Hall's Theory |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152200097 Atha Falah Ramadhan |
| Date Deposited: | 02 Nov 2026 05:00 |
| Last Modified: | 09 Nov 2026 02:26 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/46149 |
Actions (login required)
 |
View Item |
