Wahyu, Rian Damarta Eka (2026) Wacana Kuasa Dokter Kecantikan melalui Konten Influencing dan Deinfluencing pada Akun Tiktok @dokterdetektifhero. (The Discourse on the Power of Beauty Doctors through Influencing and Deinfluencing Content on the TikTok Account @dokterdetektifhero). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to analyze the discourse of power exercised by a beauty doctor through influencing and deinfluencing content on the TikTok account @dokterdetektifhero. The research employs a qualitative approach using Norman Fairclough’s Critical Discourse Analysis, which examines three dimensions: text, discursive practice, and social practice. The data consist of TikTok videos uploaded by @dokterdetektifhero containing influencing and deinfluencing messages related to skincare products. Michel Foucault’s theory of power is also utilized to examine the relationship between knowledge, power, and the production of truth in digital spaces. The findings reveal a total of 17 discourses, consisting of 10 influencing discourses and 7 deinfluencing discourses. At the textual level, the account employs medical terminology, laboratory test results, BPOM regulations, and persuasive language to construct scientific authority. At the level of discursive practice, the content is produced through educational materials, product validation, digital investigations, and product promotions distributed via TikTok. At the level of social practice, the discourses are closely related to the growth of digital skincare consumption, the prevalence of product overclaims, and low consumer literacy. The study concludes that power operates through the production of medical knowledge, shaping critical consumers while simultaneously influencing consumption behavior within the digital economy ecosystem.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | critical discourse analysis, influencing, deinfluencing, power knowledge, TikTok. |
| Subjects: | H Social Sciences > HM Sociology P Language and Literature > P Philology. Linguistics |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152200301 Rian Damarta Eka Wahyu |
| Date Deposited: | 03 Nov 2026 06:20 |
| Last Modified: | 09 Nov 2026 01:31 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/45917 |
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