Ardiansyah, Tengku Alfian (2025) PENGARUH TEKNOLOGI INFORMASI, KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN TRAVEL RD PUTRA JAYA BOJONEGORO. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Industri transportasi ini adalah salah satu industri yang ramai dan tumbuh pesat diindonesia, karna Indonesia sendiri memiliki kecantikan alam dan budaya nya yang luar biasa, membuat para pelanggan ingin berkunjung se tempat tempat yang ingin dituju oleh pelanggan. dengan ramainya industri ini ini memberikan dampak positif terhadap para pelaku industri ini. Tujuan penelitian ini menggunakan metode penelitian kuantitatif dengan pengumpulan data menggunakan kuesioner. Teknik pengambilan sampel yang diguanakan adalah teknik Non Probability Sampling dengan jenis Purposive Sampling.dan dianailsis menggunakan IBM SPSS 29. Populasi dalam penelitian ini yaitu pelanggan RD Putra Jaya. Sampel yang digunakan adalah pelanggan RD Putra Jaya berusia diatas 15-50 Tahun, berjenis kelamin laki-laki maupun perempuan yang sudah pernah menggunakan jasa layanan RD Putra Jaya Bojonegoro. Hasil penelitian menyatakan bahwa seluruh indikator yang digunakan dalam penelitian ini valid dan reliabel . Hasil uji t menyatakan bahwa Teknologi Informasi, Kualitas Layanan dan Presepsi Harga secara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Hasil Uji F menunjukkan bahwa Teknologi Informasi, Kualitas Layaan dan Presepsi Harga secara simultan memiliki pengaruh yang signifikan terhadap kepuasn pelanggan.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | teknologi informasi, kualitas layanan dan persepsi harga terhadap kepuasan rd putra jaya. |
| Subjects: | V Naval Science > V Naval Science (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212100106 Tenku Alfian Ardiansyah |
| Date Deposited: | 10 Jul 2026 01:25 |
| Last Modified: | 10 Jul 2026 01:25 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/45177 |
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