Sholikhah, Rif'atus (2025) PENGARUH BRAND IMAGE, TRUST DAN SALES PROMOTION TERHADAP KEPUASAN PELANGGAN PADA KLINIK KECANTIKAN CLARICE BEAUTY DI MOJOKERTO. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image, Trust, dan Sales Promotion terhadap Kepuasan Pelanggan pada Klinik Kecantikan Clarice Beauty di Mojokerto. Penelitian ini dilakukan untuk memahami faktor-faktor yang dapat memengaruhi tingkat kepuasan pelanggan di tengah meningkatnya persaingan industri jasa kecantikan, serta memberikan masukan bagi pihak klinik dalam meningkatkan kualitas layanan dan strategi pemasaran. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 100 responden yang merupakan pelanggan Clarice Beauty Mojokerto. Penentuan sampel menggunakan teknik purposive sampling dengan kriteria tertentu. Data dianalisis menggunakan uji validitas, reliabilitas, uji t, uji F, dan regresi linier berganda untuk menguji pengaruh parsial maupun simultan dari variabel bebas terhadap variabel terikat. Hasil penelitian menunjukkan bahwa Brand Image tidak berpengaruh signifikan terhadap Kepuasan Pelanggan. Sementara itu, Trust dan Sales Promotion berpengaruh signifikan terhadap Kepuasan Pelanggan. Secara simultan, variabel Brand Image, Trust, dan Sales Promotion berpengaruh signifikan terhadap Kepuasan Pelanggan pada Clarice Beauty Mojokerto. Temuan ini menegaskan bahwa kepercayaan pelanggan dan program promosi penjualan memiliki peran penting dalam meningkatkan kepuasan pelanggan, sedangkan citra merek bukan merupakan faktor utama dalam konteks penelitian ini.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Brand Image, Trust, Sales Promotion,Kepuasan Pelanggan |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212200189 Rif’atus Sholikhah |
| Date Deposited: | 08 Jul 2026 01:23 |
| Last Modified: | 08 Jul 2026 01:23 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/45125 |
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