Pengaruh Kualitas Produk, Citra Merek, Dan Presepsi Harga Terhadap Kepuasan Konsumen Pada Produk Minuman Merek Jeruk Point Di SIdoarjo. (The Influence of Product Quality, Brand Image, and Price Perception on Consumer Satisfaction with Jeruk Point Beverage Products in Sidoarjo).

Ramadhani, Mochammad Dicky (2025) Pengaruh Kualitas Produk, Citra Merek, Dan Presepsi Harga Terhadap Kepuasan Konsumen Pada Produk Minuman Merek Jeruk Point Di SIdoarjo. (The Influence of Product Quality, Brand Image, and Price Perception on Consumer Satisfaction with Jeruk Point Beverage Products in Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Kepuasan Konsumen menjadi hal yang sangat penting untuk diperhatikan dan Kepuasan Konsumen sesuatu yang bersifat individual dan memiliki tingkat kepuasan yang berbeda-beda. Konsumen yang merasa puas dari suatu produk yang dibelinya cenderung akan mengatakan hal-hal yang baik mengenai merek dari produk tersebut kepada orang lain. Kepuasan dari seorang pembeli produk terdapat tiga hal yang mempengaruhiya, kualitas produk yang memberikan pengalaman positif, citra merek yang kuat dan baik, dan presepsi harga yang sesuai dengan nilai dan manfaat produk. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan citra merek terhadap Kepuasan Konsumen produk minuman merek Jeruk Point di Sidoarjo. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jumlah sampel yang digunakan dalam penelitian ini Adalah 92 responden dengan teknik simple random sampling. Dalam pengumpulan data menggunakan bantuan kuesioner dengan pengukuran skala likert. Data yang diperoleh kemudian diolah menggunakan SPPS Versi 25, pengujian yang digunakan antara lain Uji Instrumen data yaitu Uji Validitas dan Reliabilitas. Uji Asumsi Klasik yaitu Uji Normalitas, Uji Multikolinearitas dan Uji Hetroskedastisitas. Dengan analisis data menggunakan Analisis Regresi Linear Berganda dan Uji Koefisien Determinasi (R2). Penelitian ini menggunakan Uji T dan Uji F. Hasil penelitian ini menunjukkan secara parsial Kualitas Produk, Citra Merek dan Presepsi Harga berpengaruh signifikan terhadap Kepuasan Konsumen. Kualitas Produk pada produk minuman merek Jeruk Point di Sidoarjo, Citra Merek dan Presepsi Harga secara simultan berpengaruh signifikan terhadap Kepuasan Konsumen produk minuman merek Jeruk Point di Sidoarjo. Kata Kunci: Kualitas Produk, Citra Merek, Presepsi Harga dan Kepuasan Konsumen

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kualitas Produk, Citra Merek, Persepsi Harga
Subjects: L Education > LB Theory and practice of education > LB1603 Secondary Education. High schools
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1212200175 Mochammad Dicky Ramadhani
Date Deposited: 13 Jul 2026 02:54
Last Modified: 15 Jul 2026 03:08
URI: http://repository.untag-sby.ac.id/id/eprint/44981

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