Octavia, Regita (2025) Pengaruh Terpaan Media Sosial Instagram, Kualitas Produk, dan Persepsi Harga Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Akun Instagram @handmadeshoessby). (The Influence of Instagram Social Media Exposure, Product Quality, and Price Perception on Purchase Decisions with Brand Image as an Intervening Variable (Study on the Instagram Account @handmadeshoessby)). Masters thesis, Universitas 17 Agustus 1945 Surabaya.
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/text.png) |
Text (ABSTRAK)
Cover.pdf Download (2MB) |
|
Text (BAB I)
BAB I.pdf Restricted to Repository staff only Download (395kB) | Request a copy |
|
Text (BAB II)
BAB II.pdf Restricted to Repository staff only Download (205kB) | Request a copy |
|
Text (BAB III)
BAB III.pdf Restricted to Repository staff only Download (153kB) | Request a copy |
|
Text (BAB IV)
BAB IV.pdf Restricted to Repository staff only Download (334kB) | Request a copy |
|
Text (BAB V)
BAB V.pdf Restricted to Repository staff only Download (1MB) | Request a copy |
|
Text (BAB VI)
BAB VI.pdf Restricted to Repository staff only Download (185kB) | Request a copy |
|
Text (LAMPIRAN)
Lampiran.pdf Download (6MB) |
|
Text (LOA)
LOA.pdf Download (75kB) |
|
Text (JURNAL TURNITIN)
Jurnal turnitin .pdf Restricted to Repository staff only Download (976kB) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/44424/11/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/12/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/other.png) |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/24/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/27/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/38/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/39/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/40/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/53/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/63/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/64/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/65/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/66/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/77/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/78/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/90/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/92/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/102/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/103/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/126/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/127/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/44424/140/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
Abstract
Penelitian ini dilakukan dengan tujuan untuk membuktikan dan menganalisis pengaruhterpaan media sosial instagram, kualitas produk, dan persepsi harga terhadap keputusan pembelian dengan citra merek sebagai variabel intervening. Penelitian ini menggunakan pendekatan kuantitatif. followers akun Instragram @handmadeshhoessby yang berjumlah 908.000 pengikut. Berdasarkan rumus Slovin, sampel diambil sebanyak 400 followers akun Instragram @handmadeshhoessby dengan teknik pengambilan sampel menggunakan simple random sampling. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modelling (PLS_SEM). Hasil penelitian menunjukkan bahwa terpaan media sosial instagram berpengaruh terhadap keputusan pembelian. Kualitas produk berpengaruh terhadap keputusan pembelian. Persepsi harga berpengaruh terhadap keputusan pembelian. Terpaan media sosial instagram berpengaruh terhadap citra merek. Kualitas produk berpengaruh terhadap citra merek. Persepsi harga berpengaruh terhadap citra merek. Citra merek berpengaruh terhadap keputusan. Citra merek dapat memediasi pengaruh terpaan media sosial instagram terhadap keputusan pembelian. Citra merek dapat memediasi pengaruh kualitas produk terhadap keputusan pembelian. Citra merek dapat memediasi pengaruh persepsi harga terhadap keputusan pembelian. Kata kunci: terpaan media sosial, kualitas produk, persepsi harga, keputusan pembelian, citra merek
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | terpaan media sosial, kualitas produk, persepsi harga, keputusan pembelian, citra merek |
| Subjects: | H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Magister Manajemen |
| Depositing User: | 1262300070 REGITA OCTAVIA |
| Date Deposited: | 14 Jul 2026 07:48 |
| Last Modified: | 17 Jul 2026 06:59 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/44424 |
Actions (login required)
 |
View Item |
