Budiarto, Deni (2025) Pengaruh Terpaan Isu Pertamax Oplosan pada Portal Berita Online Kompas.com terhadap Tingkat Kepercayaan Followers Tiktok @Kompascom terhadap Pertamina. (The Impact of the Pertamax Mixture Issue on the Kompas.com Online News Portal on the Level of Trust of TikTok Followers @Kompascom towards Pertamina). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Isu Pertamax oplosan mencuat ke publik pada akhir Februari 2025. Isu ini muncul karena adanya dugaan kasus korupsi dan pengoplosan bahan bakar minyak yang yang dilakukan oleh PT Pertamina Patra Niaga. Skandal ini menyebabkan konsumen tidak hanya mengalami kerugian secara material, tetapi juga mengalami kerugian lain yang bersifat non-material. Dugaan pencampuran Pertalite menjadi Pertamax telah memicu adanya krisis kepercayaan yang signifikan terhadap Pertamina. Isu Pertamax oplosan menyebar luas melalui berbagai media, baik melalui siaran televisi, media cetak hingga media sosial. Kompas.com menjadi salah satu portal berita yang turut menyoroti perkembangan kasus ini dan mengunggah isu Pertamax oplosan di website dan juga akun Tiktok @kompascom yang memiliki lebih dari 6 juta pengikut. Dalam konteks ini, pengikut akun Tiktok @kompascom menjadi lebih mudah untuk mendapat informasi mengenai berita terbaru termasuk isu Pertamax oplosan. Penelitian ini digunakan mengetahui apakah terdapat pengaruh antara paparan isu Pertamax oplosan di portal berita online Kompas.com dengan tingkat kepercayaan pengikut akun Tiktok @kompascom terhadap Pertamina. Penelitian ini menggunakan metode penelitian kuantitatif eksplanatif dengan teori behaviorisme dan teori stimulus-respon (S-R). Pengambilan sampel dilakukan melalui purposive sampling dan penyebaran kuesioner dengan ukuran sampel ditentukan menggunakan rumus Slovin. Populasi yang dipilih adalah pengikut akun Tiktok @kompascom yang menggunkan Pertamax serta telah membaca dan menonton berita mengenai Pertamax oplosan. Hasil penelitian ini menjukkan bahwa Terpaan Isu Pertamax Oplosan (X) memberikan pengaruh negatif yang signifikan sebesar 0,823 terhadap Tingkat Kepercayaan (Y). Sehingga apabila seseorang semakin tinggi terpapar isu Pertamax oplosan, maka tingkat kepercayaan akan semakin menurun.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Terpaan Isu, Pertamax Oplosan, Portal Berita, Tingkat Kepercayaan |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152100203 Deni Budiarto |
| Date Deposited: | 07 Oct 2026 04:55 |
| Last Modified: | 07 Oct 2026 04:55 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/43329 |
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