Strategi Program Literasi Digital Bagi Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Bubutan Kelurahan Jepara Kota Surabaya. (Digital Literacy Program Strategy for Micro, Small and Medium Enterprises (MSMEs) in Bubutan District, Jepara Village, Surabaya City).

Arimbi, Adhita Amalia (2025) Strategi Program Literasi Digital Bagi Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Bubutan Kelurahan Jepara Kota Surabaya. (Digital Literacy Program Strategy for Micro, Small and Medium Enterprises (MSMEs) in Bubutan District, Jepara Village, Surabaya City). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Studi ini membahas pentingnya literasi digital dalam mengurangi kesenjangan digital dan meningkatkan taraf hidup Usaha Mikro, Kecil, dan Menengah (UMKM). Kecerdasan digital dapat membantu UMKM mengakses peluang dengan lebih baik dan meningkatkan daya saing mereka dalam ekonomi digital. Metode yang digunakan adalah telaah pustaka, yang meliputi pencarian dan penilaian sumber-sumber yang relevan. Temuan-temuan tersebut menyoroti perlunya menutup kesenjangan gender dan pentingnya pengembangan keterampilan digital bagi UMKM. Literasi digital meningkatkan efisiensi operasional UMKM dan mendukung pertumbuhan bisnis jangka panjang serta kesejahteraan ekonomi secara umum.

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