Manajemen Kampanye Politik Tim Sukses Prabowo Gibran di Kota Surabaya dalam Membangun Citra Politik di Kalangan Pemilih Pemula. (Political Campaign Management of Prabowo Gibran's Success Team in Surabaya City in Building a Political Image among First-Time Voters.)

Verdiansyah, Achmad Boeyoeng (2025) Manajemen Kampanye Politik Tim Sukses Prabowo Gibran di Kota Surabaya dalam Membangun Citra Politik di Kalangan Pemilih Pemula. (Political Campaign Management of Prabowo Gibran's Success Team in Surabaya City in Building a Political Image among First-Time Voters.). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Penelitian ini bertujuan untuk menganalisis manajemen kampanye politik yang dilakukan oleh Tim Sukses Prabowo Gibran di Kota Surabaya dalam membangun citra politik di kalangan pemilih pemula. Kampanye politik merupakan salah satu elemen strategis dalam memenangkan kontestasi politik, khususnya di tengah tingginya persaingan pada Pemilu 2024. Pemilih pemula menjadi sasaran penting karena mereka memiliki peran signifikan dalam menentukan hasil pemilu. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Tim Sukses Prabowo Gibran memanfaatkan berbagai strategi kampanye, seperti optimalisasi media sosial, pendekatan personal melalui relawan, dan penyelenggaraan kegiatan yang melibatkan komunitas anak muda. Selain itu, pesan kampanye yang disampaikan fokus pada isu-isu yang relevan bagi pemilih pemula, seperti pendidikan, peluang kerja, dan teknologi. Strategi tersebut berhasil membangun citra positif Prabowo Gibran di kalangan pemilih pemula di Kota Surabaya. Temuan ini memberikan kontribusi terhadap pemahaman mengenai efektivitas manajemen kampanye politik dalam membangun citra kandidat di segmen pemilih tertentu.

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