Satria, Rizky Bagus (2024) Pengaruh Digital Marketing Dan Lifestyle Terhadap Keputusan Pembelian Pada Brand Fashion Erigo Apparel Di Marketplace Shopee Surabaya Raya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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PENGARUH DIGITAL MARKETING DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND FASHION ERIGO APPAREL DI MARKETPLACE SHOPEE SURABAYA RAYA.pdf Restricted to Repository staff only Download (1MB) | Request a copy |
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Abstract
Penelitian ini dimaksudkan untuk mengevaluasi pengaruh pemasaran digital serta kebiasaan hidup keputusan konsumen dalam memilih produk Erigo Apparel di marketplace Shopee wilayah Surabaya raya. Data yang diterapkan dalam studi ini bersifat kuantitatif. subjek penelitian mencakup konsumen yang pernah mengadakan transaksi pembelian produk erigo apparel di marketplace shopee Surabaya raya. Metode pemilihan sampel yang diterapkan mengadopsi teknik purposive sampling dengan total sampel 100 konsumen Erigo Apparel di marketplace Shopee wilayah Surabaya Raya. Data dianalisis menerapkan regresi berganda, uji t, dan uji F. Penelitian ini mengungkapkan bahwa pemasaran digital tidak berdampak signifikan pada keputusan pembelian, sementara gaya hidup memiliki dampak yang signifikan terhadap keputusan pembelian konsumen produk Erigo Apparel di marketplace Shopee area Surabaya Raya.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Digital Marketing, Lifestyle, Keputusan Pembelian |
| Subjects: | Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000178 Rizky Bagus Satria |
| Date Deposited: | 21 Jul 2026 05:43 |
| Last Modified: | 21 Jul 2026 05:43 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/35460 |
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