Kusumastuti, Ayutia (2024) A Multimodal Analysis Of Pepsi Advertisement Video In Youtube. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research explores multimodal analysis of Pepsi advertisements on YouTube and focuses on semiotic system based on Anstey and Bull's theory. This theory applied to three Pepsi advertisements using a qualitative descriptive method. The goal is to understand how the semiotic system in Pepsi advertisements conveys messages and builds a strong brand image. The research collected a total of 95 data points from the three advertisements. Linguistic analysis recorded 17 data points, visual analysis gathered 27 data points, audio analysis included 10 data points, gestural analysis recorded 32 data points, spatial analysis included 9 data points. By combining these aspects together, this study provides an understanding of how Pepsi advertising conveys messages and builds a dynamic and modern brand image. Keyword : Advertisement, Multimodal, Pepsi, Semiotic System
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Advertisement, Multimodal, Pepsi, Semiotic System |
| Subjects: | P Language and Literature > PR English literature |
| Divisions: | Fakultas Ilmu Budaya > Program Studi Sastra Inggris |
| Depositing User: | 1612000016 Ayutia Kusumastuti |
| Date Deposited: | 16 Aug 2001 16:22 |
| Last Modified: | 16 Aug 2001 20:52 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/35240 |
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