Analisis Komunikasi Interposonal Barista kepada Konsumen untuk Menciptakan Brand Loyalty Manis ae Coffe and Space Sidoarjo. (Analysis of Barista's Interposional Communication to Consumers to Create a Brand Loyalty Manis ae Coffe and Space Sidoarjo).

Fraditotoles, Evanda (2024) Analisis Komunikasi Interposonal Barista kepada Konsumen untuk Menciptakan Brand Loyalty Manis ae Coffe and Space Sidoarjo. (Analysis of Barista's Interposional Communication to Consumers to Create a Brand Loyalty Manis ae Coffe and Space Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study examines the analysis of barista interpersonal communication at Manis Ae Coffee and Space, Sidoarjo, in building brand loyalty. This research examines how interactions between baristas and consumers influence consumer perceptions of brands and their impact on consumer loyalty. The research method used is descriptive qualitative, with a focus on collecting data through in-depth interviews with baristas and consumers. The findings show that friendly, personal and informative interpersonal communication from baristas has a significant influence in building positive relationships between brands and consumers. This also has an impact on the level of consumer satisfaction and brand loyalty. The conclusion of this research is the importance of interpersonal communication training for baristas in strengthening brand loyalty and improving consumer experience at thecoffee shop

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