Aditya, Ardi Dwi (2024) Pengaruh Lokasi, Daya Tarik, dan Promosi Media Sosial terhadap Kepuasan Wisatawan Pasar Keramat Pacet, Mojokerto. (The Influence of Location, Attraction, and Social Media Promotion on Tourist Satisfaction at Paket Keramat Market, Mojokerto). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Indonesia is a country that is very rich in natural resources and biodiversity due to its strategic geographical location. With more than 17,540 islands inhabited by various tribes with diverse cultural heritages. Indonesia is becoming a popuIar tourist destination for IokaI travelers, in other words Indonesia has a lot of room to grow in terms of the tourism sector. The Central Statistics Agency (BPS) reported that there were 433.57 million domestic trips from archipelago tourists or local tourists during the first semester of 2023. Based on the province, East Java was recorded to have the highest number of trips in 2023 at 116.7 million visits, or 27% of the total visits. When sorted by district or city, the most popular tourist destinations in East Java Province for domestic tourists are Surabaya City, MaIang Regency, and Mojokerto Regency. One location in East Java that has interesting tourism potential is Mojokerto Regency. Kramatjetak Village, located in Pacet Sub-district, Mojokerto Regency, East Java Province, is one such prospective settlement. Kramatjetek Village is a community that has transformed "Pasar Kramat" from a location that was once a garbage dump into a tourist spot. The purpose of this study was to determine whether the influence of Location (X1), Attractiveness (X2) and Social Media Promotion (X3) on the level of tourist satisfaction at the Pacet Keramat Market, Mojokerto. this type of research uses quantitative methods with Multiple Linear Regression Analysis, The population is all visitors who have visited or are visiting the Pacet Mojokerto Keramat Market with a sample size of 108 respondents from distributing e�questionnaire statements, via Google Form. The results obtained state that Location, Attractiveness, and Social Media Promotion partially and simultaneously affect Tourist Satisfaction. This hypothesis testing is proven through the t test (partial) that Location has a positive and significant effect on Tourist Satisfaction, Attractiveness has a positive and significant effect on Tourist Satisfaction, also Social Media Promotion has a positive and significant effect on Tourist Satisfaction. As well as the F test (Simultan) with F count 18.004> F tabeI 2.691 and a significant level of 0.001 <0.05. With the acquisition of a determination value (R2) of 34.2%. While the remaining 65.8% can be influenced by other factors and comes from outside the variables studied such as product quality, word of mouth, service quality, and price.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Location, Attraction, Social Media Promotion, Tourist Satisfaction |
Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce S Agriculture > SD Forestry |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
Depositing User: | 1122000066 Ardi Dwi Aditya |
Date Deposited: | 14 Oct 2024 06:56 |
Last Modified: | 14 Oct 2024 06:56 |
URI: | http://repository.untag-sby.ac.id/id/eprint/34034 |
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