Strategi Interaktif Marketing Levoshop dalam Membentuk Word of Mouth Melalui Media Sosial Instagram. (Levoshop's Interactive Marketing Strategy in Forming Word of Mouth Through Instagram Social Media).

Oentoyo, Friska Apriliyani Tri (2024) Strategi Interaktif Marketing Levoshop dalam Membentuk Word of Mouth Melalui Media Sosial Instagram. (Levoshop's Interactive Marketing Strategy in Forming Word of Mouth Through Instagram Social Media). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The development of technology is currently very fast, many people are using it in different ways. For example, ongoing business competition certainly uses the power of the internet. The birth of various interesting features in the realm of Instagram social media, Levoshop utilizes instagram as a business. Developing and implementing effective online-based promotions certainly has the power of continuous creativity and consistency. Starting from processing content to stimulating consumer attraction towards products The method in this research uses descriptive qualitative. Data collection techniques are interviews, observation and documentation. Another secondary source is taking information naturally through posts, live streaming, & @levoshop Instagram snapstory. The research results of Levoshop's Interactive Marketing Strategy via Instagram in Forming Word of Mouth use Computer Mediated Communication theory, which is related to internet use, namely within the scope of social media. All interactive marketing activities are able to generate supportive word-of-mouth testimonials from consumers, based on product recommendations and consumer satisfaction. Of course, this word of mouth also supports Levoshop's business effectiveness in the long term.

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