Strategi Humas Pemerintah Provinsi Jawa Timur Dalam Pengelolaan Media Sosial Instagram @humasprovjatim. (Public Relations Strategy East Java Provincial Government in Managing Instagram Social Media @humasprovjatim).

Oktavia, Aulia (2024) Strategi Humas Pemerintah Provinsi Jawa Timur Dalam Pengelolaan Media Sosial Instagram @humasprovjatim. (Public Relations Strategy East Java Provincial Government in Managing Instagram Social Media @humasprovjatim). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research aims to describe the East Java Provincial Government's Public Relations strategy in managing the social media Instagram @humasprovjatim and also how the public responds to the East Java Provincial Government's Public Relations activities in managing the social media Instagram @humasprovjatim. The method used by researchers is using a qualitative approach through interviews with sources. And the object focused on in this research is East Java Provincial Government Public Relations. The results show that the implementation of the PR strategy by the East Java Provincial Government Public Relations still has several shortcomings, such as less than optimal planning when brainstorming, not having a certain time to publish content, and also the content and form of packaging being too monotonous, so there is a need for a strategy that must be implemented. more detailed. The strategies used are included in the 4-step Public Relations process, including situation analysis, strategic planning, strategy implementation, and finally, evaluation. This research aims to describe the East Java Provincial Government's Public Relations strategy in managing the social media Instagram @humasprovjatim and also how to respond the public regarding the Public Relations activities of the East Java Provincial Government in managing social media Instagram @humasprovjatim. The method used by researchers is using a qualitative approach through interviews with sources. And the object focused on in this research is East Java Provincial Government Public Relations. The results show that the implementation of the PR strategy by the East Java Provincial Government Public Relations still has several shortcomings, such as less than optimal planning when brainstorming, not having a certain time to publish content, and also the content and form of packaging being too monotonous, so there is a need for a strategy that must be implemented. more detailed. The strategies used are included in the 4-step Public Relations process, including situation analysis, strategic planning, strategy implementation, and finally, evaluation.

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