Analisis Visual Konten Instagram Reverseas dalam Membentuk Brand Image. (Visual Analysis of Instagram Content Reverseas in Shaping Brand Image).

Christian, Hans Obed (2024) Analisis Visual Konten Instagram Reverseas dalam Membentuk Brand Image. (Visual Analysis of Instagram Content Reverseas in Shaping Brand Image). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to analyze the visual content marketing on the Instagram social media platform implemented by the @reverseas_ account. The background of this research problem is the increasing use of social media as a digital marketing tool, especially among SMEs that want to form brand image and sales through effective visual content. Visual communication is used as an analytical framework to evaluate the effectiveness of this content in attracting attention, generating interest, creating desire, and driving consumer purchasing actions. The research results show that the content strategy implemented by the @reverseas account successfully attracts attention through attractive visuals and the use of relevant hashtags. Educational and interactive content increases audience interest in the products offered. Customer testimonials and special offers create a desire to purchase the product. Finally, a clear call to action and limited-time offers successfully drive consumer purchasing actions. The research results show that the Instagram content analysis of Reverseas reveals the application of visual communication theory that goes beyond mere aesthetics to create a strong brand image and build relationships with its followers. By strategically using various visual elements, Reverseas has created a distinctive online presence that not only attracts attention but also effectively communicates their brand values and builds a loyal community.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Content Strategy, Social Media, Instagram, Visual Communication, @reverseas_, Brand Image
Subjects:	H Social Sciences > HG Finance
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1152000113 Hans Obed Christian
Date Deposited:	30 Jan 2001 16:54
Last Modified:	30 Jan 2001 16:54
URI:	http://repository.untag-sby.ac.id/id/eprint/32546

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