Pengaruh Gaya Hidup, Cita Rasa dan Kepercayaan Merek Terhadap Minat Beli Jamu Suwegerr Ibu Mety di Kabupaten Sidoarjo. (The Influence of Lifestyle, Taste and Brand Trust on the Interest in Buying Jamu Suwegerr Ibu Mety in Sidoarjo Regency).

Arifin, Muhammad Maullana (2024) Pengaruh Gaya Hidup, Cita Rasa dan Kepercayaan Merek Terhadap Minat Beli Jamu Suwegerr Ibu Mety di Kabupaten Sidoarjo. (The Influence of Lifestyle, Taste and Brand Trust on the Interest in Buying Jamu Suwegerr Ibu Mety in Sidoarjo Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

[img] Text (ABSTRAK)
ABSTRAK.pdf
Download (1MB)
[img] Text (BAB I)
BAB I.pdf
Restricted to Repository staff only
Download (546kB) | Request a copy
[img] Text (BAB II)
BAB II.pdf
Restricted to Repository staff only
Download (501kB) | Request a copy
[img] Text (BAB III)
BAB III.pdf
Restricted to Repository staff only
Download (459kB) | Request a copy
[img] Text (BAB IV)
BAB IV.pdf
Restricted to Repository staff only
Download (1MB) | Request a copy
[img] Text (BAB V)
BAB V.pdf
Restricted to Repository staff only
Download (344kB) | Request a copy
[img] Text (LAMPIRAN)
LAMPIRAN.pdf
Download (2MB)
[img] Text (JURNAL)
LOA.pdf
Download (234kB)
[img] Text (JURNAL TURNITIN)
JURNAL TURNITIN.pdf
Restricted to Repository staff only
Download (2MB) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
Official URL: http://repository.untag-sby.ac.id

Abstract

The tradition of consuming traditional herbal medicine has decreased. This happened because of the development of more modern drinks, so that these conditions slowly changed people's perspectives on traditional herbal medicine interest which resulted in a decline. However, after conducting a pre-survey to 30 respondents, it shows that most Indonesians still like traditional herbal medicine. Jamu Suwegerr brand is one of the traditional herbs whose processing is carried out in Keboansikep village, Sidoarjo Regency. The herbal brand is used by researchers to see whether people also like or are interested in Suwegerr traditional herbal medicine and analyze the factors that influence people's buying interest in traditional herbal medicine. This study aims to determine whether lifestyle, taste, brand trust have a positive and significant influence on buying interest in Suwegerr herbal medicine. The method used in this research is quantitative research with a research instrument tool, namely a questionnaire. The type of research used is associative, while the population in this study is the people in Gedangan and Sedati Districts and the sample used is 100 respondents using convenience sampling technique. The results of this study indicate that Lifestyle, Taste, and Brand Trust have a positive and significant effect on buying interest in jamu suwegerr either partially or simultaneously with a variable contribution of 41.8% and the remaining 58.2% is influenced by other factors such as Product Design, Product Innovation, Product Quality, Product Attractiveness and Customer Valeu. Recommendations for further researchers can develop this research again by conducting research on the factors or variables that the researchers mentioned earlier and can use different samples and populations.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Lifestyle, Taste, Brand Trust, Purchase Intention, Traditional Herbal
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis
Depositing User: 1122000042 Muhammad Maullana Arifin
Date Deposited: 04 Dec 2024 03:53
Last Modified: 04 Dec 2024 03:53
URI: http://repository.untag-sby.ac.id/id/eprint/32475

Actions (login required)

View Item View Item
UNTAG SURABAYA REPOSITORY is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
Visitors (since 4 January 2019):
View UNTAG Surabaya Repository Stats