Maghfiroh, Anandita Shafa' (2024) Pengaruh Google Adwords dan Desain Produk Terhadap Keputusan Pembelian Rumah pada Krian Sejahtera Indah Regency. (The Influence of Google Adwords and Product Design on Home Purchasing Decisions at Krian Sejahtera Indah Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Property is one of the important investments in life. Housing development is increasingly rising due to the high population growth rate, especially in Sidoarjo district. Not only that, competition for property business players is increasing, especially in big cities. This research aims to determine and analyze the influence of Google Adwords and product design on the decision to purchase a house in Krian Sejahtera Indah Regency Sidoarjo, both partially and simultaneously. The type of research uses quantitative research and the nature of this research is associative research. The instrument used is a questionnaire distributed to 96 consumers who had purchased a house, then the data that had been collected was analyzed through classical assumption testing and hypothesis testing using IBM SPSS 25. The research results showed that Google Adwords had a positive and significant influence on purchasing decisions, and product design also had a positive and significant influence. on purchasing decisions. Simultaneously, Google Adwords and Product Design have a positive and significant effect on the decision to purchase a house at Krian Sejahtera Indah Regency.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Google Adwords, Product Design, Purchasing Decisions |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HX Socialism. Communism. Anarchism |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1122000013 Anandita Shafa Maghfiroh |
| Date Deposited: | 30 Aug 2024 03:54 |
| Last Modified: | 14 Oct 2024 02:32 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/32296 |
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