Pengaruh Customer Review, Seller Rating, Kecepatan Merespon Terhadap Minat Beli Shopee Dengan Kepercayaan Sebagai Variabel Mediasi pada Produk Fashion di Surabaya. (The Influence of Customer Review, Seller Rating, and Speed of Response to Shopee Buying Interest with Trust as a Mediation Variable in Fashion Products in Surabaya).

Amelia, Rizki (2024) Pengaruh Customer Review, Seller Rating, Kecepatan Merespon Terhadap Minat Beli Shopee Dengan Kepercayaan Sebagai Variabel Mediasi pada Produk Fashion di Surabaya. (The Influence of Customer Review, Seller Rating, and Speed of Response to Shopee Buying Interest with Trust as a Mediation Variable in Fashion Products in Surabaya). Masters thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Marketplace is a model of e-commerce that acts as an intermediary between buyers and sellers. Examples include Shopee, Lazada, Tokopedia and others. The marketplace is not a buying and selling activity, but rather an intermediary that brings together sellers and buyers online. Meanwhile, the form of e-commerce is in the form of a website or online shop application owned by a brand, company or home business. The author's aim is to analyze direct and indirect influences: customer reviews, seller ratings, speed of response to online buying interest with trust as a mediating variable for fashion products. The population in this study was women, aged 16-30 years, domiciled in Surabaya and who had never purchased a femme brand product. The samples taken were 100 respondents. The data analysis technique used is the PLS (Partial Least Square) method. The research results show that (1) there is no influence from the customer review Variable on buying interest (2) there is an influence from the response speed variable on buying interest (3) there is no influence from the seller rating variable on buying interest (4) there is an influence from the customer variable review of buying interest through trust (5) there is an influence of the seller rating variable on buying interest through trust (6) there is an influence of the response speed variable on buying interest through trust (7) there is an influence of the trust variable on buying interest

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