Pengaruh Persepsi Harga, Kualitas Produk, dan Word of Mouth Terhadap Minat Beli Komponen Rokok Elektrik pada Toko Melati Vape Store Krian, Sidoarjo. (The Influence of Price Perception, Product Quality, and Word of Mouth on Interest in Buying E-Cigarette Components at the Melati Vape Store Krian, Sidoarjo).

Nisham, Irfin Syahrun (2024) Pengaruh Persepsi Harga, Kualitas Produk, dan Word of Mouth Terhadap Minat Beli Komponen Rokok Elektrik pada Toko Melati Vape Store Krian, Sidoarjo. (The Influence of Price Perception, Product Quality, and Word of Mouth on Interest in Buying E-Cigarette Components at the Melati Vape Store Krian, Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The purpose of this study was to examine how price perceptions, product quality, word of mouth on buying interest in e-cigarette components at the jasmine vape store Krian, Sidoarjo. The subject population in the study were all consumers of the jasmine vape store Krian, Sidoarjo, with a sample size of 97 respondents. This type of research uses quantitative methods with questionnaire data collection as primary data. The results of the research on the effect of price perception (X1) have a positive and significant influence on buying interest (Y). Product quality (X2) does not have a positive and significant effect on purchase intention (Y). while word of mouth (X3) has positive and significant results on purchase intention (Y). that consumers are less satisfied with the quality of products in the store so it is necessary to improve again about the quality of products in the jasmine vape store Krian,Sidoarjo.

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