Kontruksi Industri Gaya Hidup Sehat dalam Iklan Tropicana Slim Melalui Web Series Sore (Studi Semiotika Roland Barthes). (Construction of the Healthy Lifestyle Industry in Tropicana Slim Advertising Through the Sore Web Series (Roland Barthes Semiotics Study)).

Rizadhi, Afillah Firhansyah (2024) Kontruksi Industri Gaya Hidup Sehat dalam Iklan Tropicana Slim Melalui Web Series Sore (Studi Semiotika Roland Barthes). (Construction of the Healthy Lifestyle Industry in Tropicana Slim Advertising Through the Sore Web Series (Roland Barthes Semiotics Study)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research is motivated by the phenomenon of using symbols that are implied and packaged in an attractive way to communicate messages about a healthy lifestyle. The goal is to create an advertisement that is not only captivating but also has a distinctive and interesting storyline and contains an important message. This research focuses on the industrial construction of meanings and symbols related to a healthy lifestyle contained in the advertisement for the Tropicana Slim web series Afternoon. The aim of this research is to describe and interpret the concepts and symbols related to healthy living contained in the Tropicana Slim advertisement through the Sore web series. This research uses a critical methodology to investigate the meaning of signifiers and signifieds using Roland Barthes' semiotic paradigm. The findings of this research make it clear that symbols related to the message of healthy living include consistent exercise, regular sleep, maintaining a healthy diet, and abstaining from substances harmful to the body. The wisdom about the importance of maintaining a healthy body for yourself and your loved ones through changing your lifestyle and habits to become healthier cannot be separated from the meaning of the healthy living symbol contained in it.

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