Setiawan, Okkyrio Sri Bintang (2024) Pengaruh E-WOM, Persepsi Harga, dan Lokasi terhadap Kepuasan Konsumen Angkringan di Kenjeran Surabaya. (The influence of E-WOM, Price Perception, Location Influences Consumer Satisfaction at Angkringan in Kenjeran Surabaya.). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research aims to analyze whether E-WOM, price perception, location influence consumer satisfaction at angkringan in Kenjeran Surabaya, either partially or simultaneously. This research was conducted on consumers of Angkringan Kenjeran in Surabaya. With a total sample of 110 respondents collected using a questionnaire and the analysis techniques used were Validity Test, Reliability Test and Multiple Linear Regression with SPSS 23. The results of this research are that E-WOM, Price Perception, Location simultaneously have a significant effect on consumer satisfaction at Angkringan Kenjeran Surabaya, E-WOM has a positive and insignificant effect on consumer satisfaction at Angkringan Kenjeran Surabaya, Price Perception has a positive effect on consumer satisfaction at Angkringan Kenjeran in Surabaya, Location has a significant positive effect on consumer satisfaction at Angkringan Kenjeran in Surabaya.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | E-WOM, Price Perception, Location, Consumer Satisfaction |
| Subjects: | H Social Sciences > HA Statistics H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000160 Okkyrio SriBintang Setiawan |
| Date Deposited: | 25 Jul 2024 05:02 |
| Last Modified: | 26 Jul 2024 02:23 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/30120 |
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