Iqomma, Shella Nur (2023) Pengaruh Inovasi Produk, Kompetensi Sumber Daya Manusia, dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Pasar Bunga Kayoon Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Di era globalisasi ini, persaingan industri semakin ketat dan tinggi. Pasar bunga Kayoon merupakan sebuah tempat jual beli dimana didalamnya mempunyai sejumlah kios atau stand yang menjual berbagai jenis bunga, rangkaian bunga dan tanaman hias lainnya. Tujuan penelitian ini adalah untuk mengetahui Inovasi Produk, Kompetensi sumber Daya Manusia, kualitas Produk terhadap Keunggulan Bersaing. Penelitian ini dilakukan dengan menggunakan data primer berupa kuesioner yang diberikan kepada reponden. Populasi penelitian ini adalah pengunjung pasar bunga Kayoon Surabaya, dipilih dengan “pedoman ukuran sampel tergantung pada jumlahindikator dikali 5 sampai 10”, sehingga total sampel adalah 120 responden. Hasil penelitian ini adalah pengaruh Inovasi Produk, Kompetensi sumber Daya Manusia, Dan Kualitas Produk berpengaruh signifikan terhadap Keunggulan Bersaing. Bagi peneliti selanjutnya penelitian ini dapat dijadikan sebagai referensi bagi penelitian selanjutnya. Sehingga peneliti selanjutnya diharapkan dapat mengembangkan dan memperlihatkan variablevariable lain diluar penelitian ini yang dapat mempengaruhi keunggulan bersaing untuk membeli produk di Toko Bunga Kayoon Surabaya, seperti variable promosidan pelayanan. Kata Kunci: Inovasi produk, Kompetensi Sumber Daya Manusia, Kualitas Produk
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Inovasi produk, Kompetensi Sumber Daya Manusia, Kualitas Produk |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211900177 Shella Nur Iqomma |
| Date Deposited: | 13 Jul 2026 02:38 |
| Last Modified: | 13 Jul 2026 02:38 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/26075 |
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