Strategi Komunikasi Pemasaran Obat Herbal Bio HSA Melalui Iklan di Madu TV Tulungagung. (Bio HSA Herbal Medicine Marketing Communication Strategy Through Ads on Madu TV Tulungagung).

Bahasuan, Stevany Nadia Sary (2021) Strategi Komunikasi Pemasaran Obat Herbal Bio HSA Melalui Iklan di Madu TV Tulungagung. (Bio HSA Herbal Medicine Marketing Communication Strategy Through Ads on Madu TV Tulungagung). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The number of Covid-19 cases is quite high in Indonesia. Of course, it has a great influence on society, especially in the television industry. Television media in Indonesia is currently growing, both private and national local television media. The COVID-19 pandemic, which continues to trigger a reduction in the defense of television media, has made television media compete to create a marketing communication strategy to attract audiences. The researcher took the theme of marketing communication strategy because he saw the number of audiences interested in watching advertising services through television such as advertisements for herbal medicine Bio HSA MADU TV Tulungagung. The purpose of this study was to determine the marketing communication strategy of Bio HSA herbal medicine through advertisements on MADU TV Tulungagung. This research uses descriptive qualitative research methods and analysis. Data collection techniques carried out by researchers through observation, and interviews with MADU TV employees. The results of this study indicate that MADU TV uses a marketing communication strategy through Bio HSA advertisements which has made MADU TV very effective until now. Keywords: Television, Marketing communication strategy, MADU TV

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