PENGARUH CITRA MEREK, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN DI RUMAH SAKIT WIJAYA KUSUMA LUMAJANG

Asri, Arsita (2019) PENGARUH CITRA MEREK, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN DI RUMAH SAKIT WIJAYA KUSUMA LUMAJANG. Undergraduate thesis, Untag 1945 Surabaya.

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Abstract

This study aims to find out about the Effect of Brand Image, Facilities, and Service Quality on Patient Satisfaction at Lumajang Wijaya Kusuma Hospital. The method used in this research is quantitative and the sample technique used is accidental sampling. The sample taken was 80 respondents. Data collection techniques using questionnaires. The data analysis technique uses Multiple Linear Regression Analysis. From the results of multiple linear regression analysis the regression equation is obtained as follows: Y = 1,845+ 0,417 X1 + 0,349 X2 + 0,497 X3 From the equation, it is known that the largest regression coefficient is in the Service Quality variable (X3) which is 0.497, so the Service Quality variable has the greatest influence on Patient Satisfaction (Y) in Wijaya Kusuma Lumajang Hospital and Brand Image (X1) and Facilities ( X2) has an influence on the patient's satisfaction at Lumajang Wijaya Kusuma Hospital.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Service Quality, Facilities, Brand Image, Patient Satisfaction
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis
Depositing User: Didik Ahmad
Date Deposited: 22 Apr 2021 05:56
Last Modified: 22 Apr 2021 05:56
URI: http://repository.untag-sby.ac.id/id/eprint/8910

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