Manajemen Kampanye Politik Tim Sukses Prabowo Gibran di Kota Surabaya dalam Membangun Citra Politik di Kalangan Pemilih Pemula. (Political Campaign Management of Prabowo Gibran's Success Team in Surabaya City in Building a Political Image among First-Time Voters).

Verdiansyah, Achmad Boeyoeng (2025) Manajemen Kampanye Politik Tim Sukses Prabowo Gibran di Kota Surabaya dalam Membangun Citra Politik di Kalangan Pemilih Pemula. (Political Campaign Management of Prabowo Gibran's Success Team in Surabaya City in Building a Political Image among First-Time Voters). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to analyze the political campaign management carried out by Prabowo Gibran's Success Team in Surabaya to build a political image among first time voters. Political campaigns are a strategic element in winning political contests, especially amidst the intense competition in the 2024 elections. First-time voters are a crucial target as they play a significant role in determining the election results. This research employs a descriptive qualitative approach with data collection techniques including in-depth interviews, observations, and documentation. The results reveal that Prabowo Gibran's Success Team utilizes various campaign strategies, such as optimizing social media, personal approaches through volunteers, and organizing activities involving youth communities. Additionally, the campaign messages focus on issues relevant to first-time voters, such as education, employment opportunities, and technology. These strategies successfully established a positive image of Prabowo Gibran among first-time voters in Surabaya. These findings contribute to understanding the effectiveness of political campaign management in shaping candidates' images within specific voter segments.

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