Puspita, Tri Ayu Maulani (2025) Pengaruh Kualitas Produk, Persepsi Harga dan Kepercayaan Merek Terhadap Keputusan Pembelian Sepatu Sneakers Pada Mahasiswa 17 Agustus 1945 Surabaya The Influence of Product Quality, Price Perception and Brand Trust on Sneaker Purchase Decisions among Students 17 August 1945 Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
ABSTRACT This study aims to analyze the effect of product quality, price perception, and brand trust on purchasing decisions for sneakers among students of Universitas 17 Agustus 1945 Surabaya. The approach used is quantitative, using a survey method with a questionnaire as an instrument for data collection. The sample of this study used Snowball sampling with a sample of 100 respondents. The technique in this study used multiple linear regression analysis method, t-test and f-test. The results of the study indicate that product quality, price perception, and brand trust have a positive and significant influence on purchasing decisions, both partially and simultaneously. Keyword: Product Quality, Price Perception, Brand Trust, and Purchasing Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Keyword: Product Quality, Price Perception, Brand Trust, and Purchasing Decision |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212100239 Tri Ayu Maulani Puspita |
| Date Deposited: | 08 Jul 2026 01:29 |
| Last Modified: | 08 Jul 2026 01:29 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/36850 |
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