Pemanfaatan Instagram sebagai Peningkatan Brand Loyalty di Lovean Tour Surabaya. (Utilization of Instagram to Increase Brand Loyalty at Lovean Tour Surabaya).

Ardinantoro, Hermawan (2024) Pemanfaatan Instagram sebagai Peningkatan Brand Loyalty di Lovean Tour Surabaya. (Utilization of Instagram to Increase Brand Loyalty at Lovean Tour Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research aims to explore the use of Instagram as a tool to increase brand loyalty at Lovean Tour and Travel. With the increasing use of social media, especially Instagram, companies can utilize this platform to build and maintain customer loyalty The research method used is qualitative with a case study approach. Data was collected through in-depth interviews with Lovean Tour and Travel management and customers, as well as content analysis from the company's Instagram account. The research results show that Instagram plays an important role in Lovean Tour and Travel's marketing strategy. The use of attractive visual content, direct interaction with customers, as well as exclusive promotions through Instagram Stories and other features, has proven effective in increasing customer engagement and loyalty: Apart from that, positive testimonials and reviews from customers published on Instagram also contribute to strengthening the brand image. This research concludes that strategic use of Instagram can be a powerful tool in building and increasing brand loyalty, and recommends optimizing the use of Instagram features.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Social media, Instagram, Brand loyalty, Product
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: 1152000132 Hermawan Ardinantoro
Date Deposited: 28 Aug 2024 04:56
Last Modified: 28 Aug 2024 04:56
URI: http://repository.untag-sby.ac.id/id/eprint/33393

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