Azizah, Shofi Nur (2024) Pengaruh Ulasan Pelanggan Online, Promosi Penjualan dan Persepsi Harga terhadap Keputusan Pembelian pada Marketplace Shopee (Studi Kasus Mahasiswa Program Studi Manajemen Universitas 17 Agustus 1945 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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PENGARUH ULASAN PELANGGAN ONLINE, PROMOSI PENJUALAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE (1).pdf Download (2MB) |
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh ulasan pelanggan online, promosi penjualan dan persepsi harga terhadap keputusan pembelian pada marketplace “Shopee”. Penelitian ini menggunakan metode kuantitatif dengan kuesioner sebagai alat pengumpulan data yang kemudian dianalisis dengan bantuan Software IBM SPSS Versi 27. Sampel dalam penelitian ini mengunakan teknik non probability sampling dengan jumlah 100 responden Mahasiswa Program Studi Manajemen Universitas 17 Agustus 1945 Surabaya. Uji instrument yang digunakan dalam penelitian ini adalah uji validitas dan reliabilitas, analisis data yang digunakan yaitu analisis regresi linier berganda dengan pengujian hipotesis menggunakan Uji T, Uji F dan koefisien determinasi (
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Keywords: Online Customer Reviews, Sales Promotion, Price Perception, Purchase Decisions |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000010 Shofi Nur Azizah |
| Date Deposited: | 15 Jul 2026 02:27 |
| Last Modified: | 15 Jul 2026 02:27 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/30547 |
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