Rohmawati, Evi (2024) Pengaruh Persepsi Harga, Kualitas Produk dan Pengalaman Pelanggan Terhadap Kepuasan Pelanggan Nasi Boran Bu Ita di Kabupaten Lamongan. (Perception of price, product quality and customer experience on satisfaction with Boran rice in Lamongan Regency). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research aims to analyze the influence of perceived price, product quality and customer experience on customer satisfaction with boran rice in Lamongan district. The type of data used is quantitative data. The sampling technique used in this research is purposive sampling with 100 respondents. The analysis used is regression analysis. multiple t test and f test. The results of this research show that the price perception variable has a significant effect on customer satisfaction. Product quality is not significant on customer satisfaction and customer experience has a significant effect on customer satisfaction and customer satisfaction has a significant effect on boran rice in Lamongan district.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | price perception, product quality and customer experience towards customer satisfaction for boran rice. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000133 Evi Rohmawati |
| Date Deposited: | 22 Jul 2024 04:28 |
| Last Modified: | 22 Jul 2024 04:28 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/30395 |
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