Apriliya, Annisa Eka (2023) Pengaruh Kualitas Produk, Persepsi Harga dan Inovasi Produk terhadap Keputusan Pembelian Produk Somethinc (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas 17 Agustus 1945 Surabaya). (The Influence of Product Quality, Price Perception and Product Innovation on Somethinc Product Purchasing Decisions (Case Study of Students of the Faculty of Economics and Business, University of August 17, 1945 Surabaya)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The development of the world of beauty continues to experience an increase marked by the increasing number of local and foreign beauty products that can be found today, thus providing competition for companies as well as precision and foresight for consumers to use skincare products that are safe and provide good results. the most important thing in using a product is to look at it in terms of the quality it has, the price is in accordance with the benefits and quality of the product provided. The purpose of this study was to determine and analyze the effect of product quality, price perception and product innovation on purchasing decisions for something. This study uses a quantitative approach, the analytical method used in this study is multiple linear regression analysis using the SPSS version 22 analysis tool,determining the number of samples using non-probability sampling techniques obtained in this study 96 respondents. The population in this study were students who had purchased Somethic products. The results of this study on testing the hypothesis on the t and partial tests show that product quality has a positive and significant effect on purchasing decisions, price perception has a positive and significant effect on purchasing decisions and product innovation has a positive and significant effect on purchasing decisions. Testing the hypothesis on the simultaneous test shows that Product Quality, Price Perceptions and Product Innovation have a positive and significant simultaneous effect on the Purchase Decision of Somethinc Products.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Product Quality, Price Perception, Product Innovation, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211900176 Annisa Eka Apriliya |
| Date Deposited: | 01 Feb 2024 06:53 |
| Last Modified: | 01 Feb 2024 06:53 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/24483 |
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