PENGARUH KUALITAS PRODUK, PROMOSI, PERSEPSI HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO RISKMI SPORT GRESIK

Syahid, Muhammad Shadar (2019) PENGARUH KUALITAS PRODUK, PROMOSI, PERSEPSI HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO RISKMI SPORT GRESIK. Other thesis, Untag Surabaya.

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Abstract

The problems studied are whether there is an influence of product quality, promotion, perception of price and location partially or simultaneously on purchasing decisions. This study aims to determine the effect of product quality, promotion, price and location perceptions partially or simultaneously on purchasing decisions. The hypothesis in this study is that there is an influence of product quality partially on purchasing decisions, there is a partial influence of promotion on purchasing decisions, there is an influence of price perceptions on purchasing decisions, there is a partial influence of location on purchasing decisions, and simultaneously product quality, promotion, perception price and location have an influence on purchasing decisions. The population used in this study were all customers of the Sport Gresik Riction shop. The sampling technique used was purposive sampling or sampling of predetermined criteria. Data collection methods used were questionnaires. The data analysis technique used is the validity test, reliability test, and multiple linear regression analysis. Hypothesis testing used is t test and F test. Analysis of data in this study using SPSS version 25. Based on the results of research obtained from multiple linear regression analysis is Y= 4,279 + 0,513X1 + 0,324X 2 –0,222X 3 + 0,100X 4 . The results of the hypothesis t test show that the product quality variable partially has an influence on purchasing decisions, can be seen from the value sig 0,001 > 0,05 and value

Item Type: Thesis (Other)
Uncontrolled Keywords: Product Quality, Promotion, Price Perception, Location, Purchase Decision
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis
Depositing User: Users 9 not found.
Date Deposited: 12 Jul 2019 07:38
Last Modified: 12 Jul 2019 07:38
URI: http://repository.untag-sby.ac.id/id/eprint/1786

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