Pengaruh Social Media Marketing, Harga, dan Brand Image terhadap Minat Beli Konsumen pada Produk Fashion Bloods di Surabaya. (The Influence of Social Media Marketing, Price, and Brand Image on Consumer Purchase Interest on Bloods Fashion Products in Surabaya)

Prasetyo, Adi (2022) Pengaruh Social Media Marketing, Harga, dan Brand Image terhadap Minat Beli Konsumen pada Produk Fashion Bloods di Surabaya. (The Influence of Social Media Marketing, Price, and Brand Image on Consumer Purchase Interest on Bloods Fashion Products in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Official URL: http://repository.untag-sby.ac.id

Abstract

The purpose of this study was to determine whether there is a significant effect of social media marketing on buying interest in bloods fashion products, whether there is a significant effect of price on buying interest in bloods fashion products, whether there is a significant effect of brand image on buying interest in bloods fashion products and whether there is a jointly significant effect of independent variables on the dependent variable. This study uses aquantitative approach (multiple linear regression), the population in this study are all Surabaya consumers who like the bloods fashion brand and who have bought it, with a total population of 100 respondents. The results of this study indicate that the variables of social media marketing, price andbrand image simultaneously have a significant effect on the variable of buying interest in bloods fashion products, obtaining a significant result of 0.000 <0.05 in the F (simultaneous)test. While the variables of social media marketing and brand image have a significant partial effect on the buying interest variable, while the price variable has no partial significant effect on the buying interest variable in bloods fashion products. Keywords: Social Media Marketing, Price, Brand Image, Purchase Intention.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Social Media Marketing, Price, Brand Image, Purchase Intention.
Subjects: H Social Sciences > H Social Sciences (General)
J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis
Depositing User: 1121800076 Adi Prasetyo
Date Deposited: 02 Nov 2022 07:48
Last Modified: 02 Nov 2022 07:48
URI: http://repository.untag-sby.ac.id/id/eprint/17146

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