Achir, Aisyah Dinda Novita (2020) The Effect Of Service Quality, Price Perseps And Trust On Purchase Decisions In Marketplace Shopee.(Case Study of University of Economics and Business Faculty Students 17 August 1945 Surabaya). Undergraduate thesis, Untag 1945 Surabaya.
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (6MB) |
|
Text
BAB I.pdf Download (912kB) |
|
Text
BAB II.pdf Download (5MB) |
|
Text
BAB III.pdf Download (3MB) |
|
Text
BAB IV.pdf Download (5MB) |
|
Text
BAB V.pdf Download (199kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (17kB) |
|
Text
JURNAL TURNITIN.pdf Download (1MB) |
|
Text
JURNAL.pdf Download (434kB) |
|
Text
LAMPIRAN.pdf Download (3MB) |
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/other.png) |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/23/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/24/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/25/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/26/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/27/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/29/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/30/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/31/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/35/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/48/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/50/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/52/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/53/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/54/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/55/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/57/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/61/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/70/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/73/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/75/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/78/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/15624/80/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
Abstract
PT Shopee Internasional Indonesia is an online marketplace for buying and selling in an easy and fast way. Shopee offers a variety of products ranging from fashion to everyday needs. Shopee comes in the form of mobile applications and websites to make it easier for users to do online shopping. The research objectives to be achieved in accordance with the formulation of the problems described above is to find out and analyze the influence of Service Quality, Price Perseps, and Trust on Purchasing Decisions in the Shopee Marketplace. This study took respondents from all students of the Faculty of Economics and Business, both men and women. The number of students who will be the object of this research is 100 people. In the field implementation, this study took primary data using a questionnaire. This type of research that will be used is to use quantitative research methods. The analysis technique used is multiple linear regression analysis to test hypotheses. While the classic assumption tests used include, Multicollinearity Test, Heteroscedasticity Test, Autocorrelation Test and Data Normality Test. Overall, the indicators used in this study are valid (because the correlation coefficient> 0.200 with a significance level <0.05) and reliable (because the Cronbach's Alpha coefficient value> 0.60). The classical assumption test results also indicate that this research has fulfilled, among others 1. Both regression models are free from multicollinearity; 2. There is no heteroscedasticity; 3. There is no auto correlation between the two regression models; and 4. Residuals of the two regression models are norm distributed. The results of the analysis conclude that all variables significantly influence the Purchasing Decision (Y) This is evidenced by the F test which shows that the calculated F value> F table is 127,883> 2,699
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Service Quality, Price, Trust, Purchasing Decisions |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | Didik Ahmad |
| Date Deposited: | 19 Apr 2022 03:17 |
| Last Modified: | 19 Apr 2022 03:17 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/15624 |
Actions (login required)
 |
View Item |
