Analisis Branding Komunitas Vespa Scooter Bikers Club Surabaya dalam Membentuk Citra Positif di Masyarakat

valentino, Ega Vito (2022) Analisis Branding Komunitas Vespa Scooter Bikers Club Surabaya dalam Membentuk Citra Positif di Masyarakat. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Komunitas vespa di Indonesia konotasinya selalu di anggap arogan dan di pandang negatif. Tujuan penelitian ini adalah menganalisis mengenai branding komunitas Scooter Bikers Club dalam membentuk citra positif di masyarakat. Penelitian ini membahas tentang upaya memperbaiki citra komunitas yang umumnya buruk di anggapan masyarakat agar menjadi lebih baik. Dalam berorganisai, Sebuah komunitas harus memberikan tanggung jawab dengan cara melakukan tindakan yang memberikan efek positif di lingkungan masyarakat. Penelitian ini menggunakan metode kualitatif dan menggunakan teknik pengumpulan data yang diperoleh dari hasil wawancara dan observasi. Hasil dari penelitian ini penulis mendapati bahwa komunitas Scooter Bikers Club merestorasi citra dan reputasi yang buruk menjadi lebih baik dalam pembentukan citra positif. Sesuai dengan teori Image Repair yang memahami suatu fenomena dalam kontak sosial secara alami dengan mengedepankan proses interaksi komunikasi. Pada komunitas Scooter Bikers Club, Mereka ingin membangun citra yang baik maka dilakukan kegiatan positif yang tidak merugikan masyarakat sekitar. Seperti memberi bantuan sosial, Berkendara yang baik di jalan dan memberikan edukasi kepada masyarakat bahwa tidak semua komunitas itu buruk.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Branding, Image Repair, Citra positif, Komunitas.
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: S.E ketut mahendranata D
Date Deposited: 14 Apr 2022 02:25
Last Modified: 14 Apr 2022 02:25
URI: http://repository.untag-sby.ac.id/id/eprint/15594

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