STRATEGI KOMUNIKASI PEMASARAN OBAT HERBAL BIO HSA MELALUI IKLAN DI MADU TV TULUNGAGUNG

Bahasuan, Stevany Nadia Sary (2021) STRATEGI KOMUNIKASI PEMASARAN OBAT HERBAL BIO HSA MELALUI IKLAN DI MADU TV TULUNGAGUNG. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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PERSEPSI MAHASISWA PADA PEMBELAJARAN DARING DI UNIVERSITAS 17 AGUSTUS 1945 SURABAYA (STUDI DESKRIPTIF PADA MAHASISWA ILMU KOMUNIKASI UNIVERSITAS 17 AGUSTUS 1945 SURABAYA).pdf

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Abstract

Angka kasus covid-19 yang cukup tinggi di Indonesia. Tentunya membawa pengaruh yang besar bagi masyarakat khususnya di bidang industri Pertelevisian. Media televisi di Indonesia saat ini terus bertambah baik secara Media televisi lokal swasta maupun nasional. Pandemi covid yang semakin terus memicu berkurangnya pertahanan media televisi menjadikan media televisi berlomba untuk membuat suatu strategi komunikasi pemasaran untuk menggait para khalayak. Peneliti mengambil tema strategi komunikasi pemasaran karena melihat banyaknya peminat khalayak untuk menonton layanan iklan melalui televisi seperti iklan obat herbal Bio HSA MADU TV Tulungaggung. Tujuan penelitian ini untuk mengetahui strategi komunikasi pemasaran obat herbal Bio HSA melalui iklan di MADU TV Tulungagung. Penelitian menggunakan metode dan analisis penelitian kualitatif deskriptif. Teknik pengumpulan data yang dilakukan peneliti melalui observasi, dan wawancara kepada karyawan MADU TV. Hasil dari penelitian ini menunjukkan bahwa MADU TV menggunakan strategi komunikasi pemasaran melalui iklan Bio HSA yang membuat MADU TV hingga bertahan sampai saat ini sangatlah efektif.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kata Kunci : Televisi, Strategi komunikasi pemasaran, MADU TV
Subjects: H Social Sciences > H Social Sciences (General)
J Political Science > JS Local government Municipal government
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: 1151700225 Stevany Nadia Sary Bahasuan
Date Deposited: 22 Mar 2022 02:09
Last Modified: 22 Mar 2022 02:09
URI: http://repository.untag-sby.ac.id/id/eprint/14911

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