Sari, Lea Marsita (2021) Hubungan antara Adversity Quotient dan Optimisme dengan Kreativitas Berwirausaha Umkm Selama Pandemi Covid-19. (The Relationship between Adversity Quotient and Optimism with MSME Entrepreneurial Creativity During the Covid-19 Pandemic). Masters thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The Covid-19 pandemic has an indirect effect on people's consumption patterns, namely switching from offline to online. This condition requires creative economy actors to be adaptive and carry out digital transformation. The success of entrepreneurs in maintaining their business existence during a pandemic requires a lot of creative ideas. This study aims to determine the relationship between Adversity Quotient and Optimism with MSME Entrepreneurial Creativity during the Covid-19 pandemic. The subjects in this study amounted to 105 GoFood partners in Surabaya. The research data was obtained through google form with Adversity Quotient, Optimism and Entrepreneurial Creativity scale which had fulfilled the item discrimination index requirements and reliability. Research data analyzed using Spearman's rank analysis resulted in a positive relationship between Adversity Quotient and Entrepreneurial Creativity, and a positive relationship between Optimism and Entrepreneurial Creativity. Keywords: Adversity Quotient, Optimism, Entrepreneurial Creativity
Item Type: | Thesis (Masters) |
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Subjects: | B Philosophy. Psychology. Religion > BF Psychology |
Divisions: | Fakultas Psikologi > Magister Psikologi |
Depositing User: | 1531900016 Lea Marsita Sari |
Date Deposited: | 31 Jan 2023 07:01 |
Last Modified: | 20 Jul 2023 02:38 |
URI: | http://repository.untag-sby.ac.id/id/eprint/11636 |
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