Putri, Mutiara Sakhiya Utama (2026) Inovasi Roleplay Sebagai Media Dalam Mengenalkan Citra Edutainment di Kidzania Surabaya. (Roleplay Innovation as a Media in Introducing the Image of Edutainment at Kidzania Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study examines roleplay innovation as a means to introduce the image of edutainment tourism at Kidzania Surabaya. The reason for conducting this research is because the roleplay concept implemented at Kidzania is a form of innovation in educational tourism that integrates elements of learning and entertainment for children. The purpose of this study is to understand how roleplay innovation is introduced to the public through the process of innovation diffusion. The method used in this study is descriptive qualitative, with data collection techniques including interviews, observation, and documentation. Informants involved in this study consisted of Activity Design, Guidance Coordinator, and parents of Kidzania Surabaya visitors. The results show that roleplay innovation at Kidzania Surabaya is spread through several elements of innovation diffusion, namely the innovation itself, communication channels, duration, and social systems. In addition, the most prominent image theory in this study is the current image or prevailing image, namely the image formed from visitors' direct experiences with roleplay activities. Visitors consider KidZania Surabaya as an educational, interactive, modern, and experiential edutainment tourism destination. Factors such as social media, firsthand experiences from visitors, and recommendations from schools and parents contributed to increased public interest in edutainment tourism at Kidzania Surabaya. Furthermore, interactions between management, facilitators, schools, and parents also played a role in supporting the acceptance of roleplay innovation as a fun learning method for children. Thus, this roleplay innovation serves as an effective communication medium in building the image of edutainment tourism at Kidzania Surabaya.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Innovation Diffusion, Roleplay, Edutainment, Media, Kidzania Surabaya |
| Subjects: | H Social Sciences > HJ Public Finance H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152200323 Sakhiya Mutiara Putri Utama |
| Date Deposited: | 10 Nov 2026 04:17 |
| Last Modified: | 10 Nov 2026 04:17 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/48315 |
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