Analisis Konten Review Mobil Akun Youtube Fitra Eri Sebagai Strategi Promosi Dan Penjulan. (Content Analysis of Car Review Videos on Fitra Eri’s Youtube Channel as Promotion and Sales Strategy).

Ramadani, Syahrul (2026) Analisis Konten Review Mobil Akun Youtube Fitra Eri Sebagai Strategi Promosi Dan Penjulan. (Content Analysis of Car Review Videos on Fitra Eri’s Youtube Channel as Promotion and Sales Strategy). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to analyze the car review content on Fitra Eri's YouTube channel as a promotional and sales strategy in digital media. The research employs a qualitative method with a content analysis approach to examine the forms of marketing communication and persuasive communication used in car review videos. Research data were collected through observations of several review videos on Fitra Eri's YouTube channel, documentation, and literature studies related to marketing communication and digital media. This study indicates that the car review content presented by Fitra Eri contains various elements of marketing communication, including product information delivery, vehicle feature introduction, product advantages, and comparisons with competitors. In addition, persuasive communication is reflected in the use of clear and understandable language, an informative and convincing presentation style, and the sharing of direct driving experiences while testing the vehicles. These strategies effectively attract audience attention, build viewer trust, and influence public interest in the automotive products being reviewed.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Fitra Eri, Car Reviews, Youtube, Promotion, Sales.
Subjects:	J Political Science > JA Political science (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1151900216 Syahrul Ramadani
Date Deposited:	10 Nov 2026 04:29
Last Modified:	10 Nov 2026 04:29
URI:	http://repository.untag-sby.ac.id/id/eprint/47525

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